Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Hardcover – September 15, 2014

If you have a website, you are a publisher. If you are on socialmedia, you are in marketing. And that means that we are all relyingon our words to carry our marketing messages. We are allwriters.

Everybody Writes is your go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is a writer.

Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt … does the idea of focusing onwriting seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online wordsare our emissaries; they tell our customers who we are.

Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That’s true whetheryou’re writing a listicle or the words on a SlideShare deckor the words you’re reading right here, right now…

So you’ve got to choose words well—and write witheconomy and style and honest empathy for your customers. And thatmeans you have to put a higher value on an often overlooked skillin content marketing: how to write, and how to tell a true storyreally, really well.

Being able to communicate well in writing isn’t just nice;it’s necessary. And it’s also the often overlookedcornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production, and publishing with practical how-toadvice designed to get results.

These lessons and rules she lays out apply to all of your onlinecontent—your Web pages, home pages, landing pages, blogs,emails, marketing offers, and to your posts and updates onFacebook, Twitter, LinkedIn, and other social media.

Everybody Writes is designed to be your go-to guide forcreating or publishing any kind of online content—whetheryou’re working for a big brand or a small business… oryourself.

PRAISE FOR EVERYBODY WRITES

“Throw the others away because this is the only guide youneed to elevate your content to the level of awesomeness! Withwisdom and an infective wittiness, Ann shows you how to take yourwriting from awkward or awful to electric or elegant. She’syour favorite teacher, cracking you up while her tough love getsyou to do the work to improve. Even though I’ve written 10books, I still learned a great deal in these pages and nowI’m eager to flex my newfound content creationmuscles.”
—David Meerman Scott, best-selling author of TheNew Rules of Marketing and PR

“The alternate click-bait title of Ann’s great newbook could have been 73 Ways to Improve Your Writing and Conquerthe World! …and it would have been an understatement.We’re all publishers now, and the better writers connect,persuade, and win. Be one of them with this book.”
—Brian Clark, Founder and CEO, Copyblogger Media

“All your shiny new channels, properties, and platformsare a waste of space without smart, useful content. AnnHandley’s new book helps make every bit of contentcount—for your customers and your bottom line.”
—Kristina Halvorson, President, Brain Traffic

“I just glanced at the table of contents and I’malready a better writer. Ann Handley might just single-handedlysave the world from content mediocrity. Really, really ridiculouslygood-looking content just got an owner’s manual.”
—Jason Miller, Senior Content Marketing Manager,LinkedIn

“Let’s face it, writing is not optional fortoday’s marketer. Ann’s witty take on what works andwhat doesn’t will help you master business writingand—more importantly—have fun while you’re doingit!”
—Ardath Albee, B2B Marketing Strategist and Author,eMarketing Strategies for the Complex Sale and DigitalRelevance (coming in 2015)

“Useful to the extreme, Everybody Writes is thefirst must-read book on the subject since Stephen King’sOn Writing. Bursting with ways to improve your short andlong-form content, it’s too good to be skimmed. This bookshould be included with every keyboard sold, like a combo pack ofcommunication clarity. You’ll be a better writer by page 15.By the end of this book, you’re thinking about givingSteinbeck a run for his money. I passionately recommendEverybody Writes.”
—Jay Baer, President, Convince & Convert, andAuthor, Youtility

“Finally, a sensible writing guide for a digital age!Everybody Writes is a unique blend of how-to-write rules andwhat-to-write revelations. Whether you are overhauling youreveryday communication or sitting down to write a book, AnnHandley’s irreverent style and inspirational wisdom willtransform the way you write. Move over Strunk & White,Everybody Writes is the creative resource for a newgeneration.”
—Andrew M. Davis, Author, Brandscaping