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Ryan T. Sauers

Everyone Is in Sales: From the Ball Field to the Boardroom Paperback – January 18, 2012

by Ryan T. Sauers (Author)

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Everyone Is in Sales. Yes, that means you. Until now, the concept of sales has been looked at as a job description of a salesperson in an organization. Sales is often viewed in a negative light. No more. This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales. So, whether you are an accountant, a doctor, an engineer or a stay at home mom, you are in sales because you are a communicator. Everyone Is in Sales (foreword by Mark W. Schaefer —author of six best-selling books) provides fresh, innovative and tangible content that you can immediately apply to every aspect of your life. The book bridges the world of traditional communications with new communications mediums such as social media. In our rapidly changing world, Everyone Is in Sales is not simply a book, but a mindset, which reminds us that while some things change—everything is still about the human being. This means that our (online and offline) communications are more important than ever— as is the personal touch. Everyone Is in Sales is different. It is unique. It is thought provoking. And, though the phrase is overused— the book is a “must-read” and right on target for 2019 and beyond. The book will challenge some of your assumptions and affirm others. After reading this book you too will embrace the Everyone Is in Sales philosophy. Sold yet?

Print length

160 pages
Language

English
Publication date

January 18, 2012
Dimensions

6 x 0.37 x 9 inches
ISBN-10

0615567282
ISBN-13

978-0615567280
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About the Author

Ryan T. Sauers is President/Owner of Sauers Consulting Strategies. Ryan spent nearly 20 years leading visual communications companies before launching his consulting firm which works with organizations across the United States. Sauers is currently working on a Doctoral degree in Organizational Leadership and has a Master's degree in Organizational Leadership. He is a Certified Myers Briggs Type Indicator (MBTI) Practitioner and a CME (Certified Marketing Executive) through Sales Marketing Executives International. He uses this academic knowledge and professional experience to help organization's grow in new ways. Sauers authors a blog which helps organization's position themselves in the most effective manner. Ryan is both Director & Founding member of the Certified Marketing & Sales Professionals Association. He writes feature articles in a variety of media outlets on topics such as sales, marketing, communications, and leadership as well as a recurring article in a regional publication. Sauers is a regular speaker and presenter at a number of different industry conferences and events. In addition, Sauers is a university professor. He spends time helping integrate the diverse worlds of new technology such as social media with traditional media such as printing. He is often referred to as a thought leader in both communications realms. More info at: www.ryansauers.com

Product details

Publisher ‏ : ‎ KMB Publishing North America (January 18, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 0615567282
ISBN-13 ‏ : ‎ 978-0615567280
Item Weight ‏ : ‎ 7.8 ounces
Dimensions ‏ : ‎ 6 x 0.37 x 9 inches

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homecook71

An unclear book about effective communication. Ironic much?

Reviewed in the United States 🇺🇸 on October 7, 2014

If this author wants everyone to understand the power of effective communication this book is as clear as mud. I chose to read this book in anticipation of hearing the author speak at an upcoming conference. I read about his teaching experience and preparation for a doctorate in organizational development so I anticipated that the book would be grounded in solid research. However, I get the impression that this book is an expansion of what might have been an effective trade journal article. There is no research cited and his anecdotal stories are tired and based on stereotypes. The author starts with a section basically written for those that have animosity or ambivalence towards "selling" or the "sales process" and makes the case that all "sales" is is effective communication. Fair enough. The second section called and "Adaptive Communication Model" is filed with unnecessary repetition and the categories the author develops to suggest different communication styles are muddled and ineffective. For example, he breaks people into binary categories like "Speak first, think later" and "Think first, speak later" type of people or "head vs heart" people but his examples go way beyond this type of categorization and it isn't clear whether he is talking about personality, communication style, cultural differences, etc. There are other more effective ways to break down the communication process and understand people's personality and styles that have lots of solid research behind them. For example Myers Briggs (which the author is certified to teach but never mentions). Another example, the author talks about time preference categories "5 o'clock on the dot" people and "5 o'clock somewhere people" but never mentions that often this difference is as much cultural as caused by any other reason. This whole section could be summed up as "pay attention to how others communicate and adapt your style accordingly to connect with them." Nothing ground breaking or particularly insightful about how to do that. Finally, the 3rd section, Integrated Communications seems to be a complete non-sequiter because it is focused on communication and social media whereas the rest of the book was focused on interpersonal communication. This section appears to be written for an audience of baby boomers that might be trying to make sense of the internet, Facebook, twitter, etc. including recommendations for how to send emails effectively. Seriously? It barely makes the case for why this type of communication is important and doesn't even scratch the surface on how to do it effectively. The author offers 5 Cs of effective communication that seems like it is lifted from a high school public speaking course or a communications 101 course at community college. He then talks briefly about group dynamics, branding, etc. but nothing with enough depth or citing any resources if you want to learn more about these important topics. Finally the author tries to pull this hodgepodge of information together as if it's a coherent argument for being what he calls an EIS (Everyon is in Sales) person in their workplace in a gimmicky way that suggests he is attempting to create his own brand of adaptive communication when there is already much more effective tools in the marketplace. Overall, a poorly planned effort that is in desperate need of editing, but I fear if it is edited it would return to it's former format as series of undergraduate or maybe Master's level papers.

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Charlie Eison

Great read, fun and informative

Reviewed in the United States 🇺🇸 on November 1, 2014

Great read, fun and informative! As a small business owner for the last 20 years, this book not only reminded me of the skills I have used to start and grow my family business, but also taught me new ways of thinking about communication and how to apply these in a down to earth and realistic way. Everyone is in Sales is not only for those who "know" they are in sales, but is a terrific and enlightening read for those of us who do not realize we are selling something, to someone, all day everyday, from our friends to our co-workers to our clients to our families. If you are in the market to improve your communication skills, learn how others communicate, and in the end increase your "sales", this is the book for you!

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Sherry Smith

An informative and entertaining book for EVERYONE

Reviewed in the United States 🇺🇸 on November 11, 2014

An informative and entertaining book for EVERYONE. This book explains that the concept of communications between folks in all areas of their lives involves the process of "selling". We sell ideas, opinions, even the acceptance of ourselves to others all day long. Mr. Sauers' book clearly lays out via stories and common sense thought processes how to make the most of our everyday human interactions. For those is the "job" of sales, this books provides insights into how to be the most successful you can be. I highly recommend that everyone read this down to earth easily understandable book.

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ShirleyPrints

Relevant and Entertaining Communications Training

Reviewed in the United States 🇺🇸 on April 27, 2013

I heard Ryan speak at the NPOA conference in New Orleans, LA in April, 2013. I read his book on the plane ride home in about 3 hours. He's entertaining and enlightening. I keep hearing his words in my head, and that doesn't usually happen with these books. He suggests re-reading it and I just might do that.

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