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Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter Hardcover – May 5, 2005
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Amazon.com Review
The heart of Johnson's argument is something called the Sleeper Curve--a universe of popular entertainment that trends, intellectually speaking, ever upward, so that today's pop-culture consumer has to do more "cognitive work"--making snap decisions and coming up with long-term strategies in role-playing video games, for example, or mastering new virtual environments on the Internet-- than ever before. Johnson makes a compelling case that even today's least nutritional TV junk foodthe Joe Millionaires and Survivors so commonly derided as evidence of America's cultural decline--is more complex and stimulating, in terms of plot complexity and the amount of external information viewers need to understand them, than the Love Boats and I Love Lucys that preceded it. When it comes to television, even (perhaps especially) crappy television, Johnson argues, "the content is less interesting than the cognitive work the show elicits from your mind."
Johnson's work has been controversial, as befits a writer willing to challenge wisdom so conventional it has ossified into accepted truth. But even the most skeptical readers should be captivated by the intriguing questions Johnson raises, whether or not they choose to accept his answers. --Erica C. Barnett
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From School Library Journal
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Scientific American
Aimee Cunningham
From Bookmarks Magazine
Copyright © 2004 Phillips & Nelson Media, Inc.
From Booklist
Copyright © American Library Association. All rights reserved
Review
Brisk, witty...and bolstered with research.... Indispensable. -- Time
In a fascinating...essay, Johnson compares today's pop-culture texts with those of the past and concludes they're getting more complex... -- Seattle Weekly, May 11, 2005
Johnson is a cool and neutral thinker, concerned with process rather than purpose... -- New York Times Book Review, May 22, 2005
Johnson...convincingly argues that...much contemporary popular culture is intellectually demanding, honing complex mental skills and encouraging well-reasoned decisions... -- Library Journal, April 15, 2005
Most thoughtful, literate...drawing analogies from a prodigious range of fields...provocative. -- Michiko Kakutani, The New York Times
Whether or not Everything Bad is correct, it is a brilliant speculation... -- Mother Jones, May/June 2005
Wonderfully entertaining...Johnson proposes that what is making us smarter is precisely what we thought was making us dumber: popular culture. -- Malcolm Gladwell, The New Yorker
[Johnson] makes the reader feel smart by providing new tools with which to understand technology. -- Wired
About the Author
Steven Johnson is the author of the national bestsellers Everything Bad Is Good for You and Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, as well as Emergence: The Connected Lives of Ants, Brains, Cities, and Software and Interface Culture: How New Technology Transforms the Way We Create and Communicate.
From The Washington Post
It's been eight years since I deleted the computer game from my hard drive, then frantically tried to retrieve it. Eight years since whole afternoons evaporated with nothing to show for them but eyestrain; eight years since I awakened from my Tetris trance to discover morning light leaking through my window.
Now Steven Johnson informs me the experience made me stronger, and he has even better news for fans of today's more sophisticated games. In Everything Bad Is Good For You, Johnson is not talking about hand-eye coordination or reaction times. He claims that video games like SimCity and TV shows like "The Sopranos" give us a "cognitive workout" that buffs the muscles between our ears. We're getting smarter, Johnson says, and the reason is the growing complexity -- the multiple story threads and shifting interpersonal relationships -- of the brain food flickering on our video screens.
If only.
Johnson, who writes for several popular magazines, gets courage points for his daring contrarianism. Finally, an intellectual who doesn't think we're headed down the toilet! Most eggheads have spent years hissing like geese at activities that involve images on a monitor. In the book's most wicked passage, Johnson imagines how the backlash against printed matter might have sounded if video games had come first. Reading is "tragically isolating," Johnson half-jokes. Books understimulate the senses with their "barren string of words on the page" and "fixed linear path" that resist interactive manipulation by the reader.
It's a fun and revelatory thrust, but Johnson wrecks his momentum by swinging too far in the other direction. He seems blind to anything but the rosiest consequences of parking our butts in dark rooms. About the ultra-violence in games like Grand Theft Auto, Johnson says, in effect, "Don't worry." Game content, he argues, is less important than the "collateral learning" that takes place while we're playing. As pop-culture offerings "complexify" (his word), we're getting better at learning how to learn. Johnson never addresses the collateral damage. For example, while Tetris was complexifying my mind, the rest of me was increasifying. Everything Bad Is Good For You contains not a single word about fresh-air alternatives such as scaling a mountain, sketching a portrait or fixing an engine.
Johnson's thesis hinges on the assumption that Americans have gotten smarter. This neglects mounting evidence to the contrary: squeeze yogurt, HMOs, tax breaks for Hummer buyers, routine circumcision, Ashton Kutcher, the National Hockey League. Johnson cites IQ scores, which have been rising three points per decade. For the sake of argument, let's agree that Americans are truly becoming brainiacs. Why credit computer games? Why not the decline in cigarette smoking, or the spreading popularity of yoga, or the higher incidence of interbreeding with more evolved beings from the Planet Zymbzoz?
Okay, that last example is far-fetched. But so is Johnson's assertion that the slack-jawed state that children fall into when mesmerized by the boob tube is a good thing. It's not that they're zombies, he writes. They're simply "focused." So the next time there's a grease fire raging out of control in the kitchen and Kid Sister is so "focused" on Super Robot Monkey Team Hyperforce Go! that she doesn't react to the smoke, it might be because she's too busy piling up IQ points to run for her life.
Perhaps I'm being too harsh. Johnson does come up with the kind of observations interesting enough to regale your friends with, though none of them is central to his point. He notes that in this age of ostensible instant gratification, the best-selling video games are the ones that take the most work to master, and they're popular with young men, a demographic traditionally known for slacking. He says that today's TV shows needed to complexify (okay, I give up) because lucrative DVD sales and cable syndication deals demand programming that stands up to repeat viewings. He claims that popular shows like "24" have borrowed from the best video games, offering little context and requiring viewers to figure out the rules and the relationships between the characters on the fly.
Johnson laments that the positive mental impact of pop culture hasn't been extensively studied, and he's right that we should question our snobby suppositions. But he never convinced me that pop culture is responsible for a more intelligent America. After all, decades before the embarrassingly primitive Tetris, my mother was "focused" on video that offered multiple story threads and shifting interpersonal relationships. Her complexified cognitive workout? "As the World Turns."
Reviewed by Bob Ivry
Copyright 2005, The Washington Post Co. All Rights Reserved.
- Print length256 pages
- LanguageEnglish
- PublisherRiverhead Hardcover
- Publication dateMay 5, 2005
- Reading age18 years and up
- Dimensions5.72 x 1 x 8.46 inches
- ISBN-101573223077
- ISBN-13978-1573223072
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Product details
- Publisher : Riverhead Hardcover; 1st edition (May 5, 2005)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 1573223077
- ISBN-13 : 978-1573223072
- Reading age : 18 years and up
- Item Weight : 1 pounds
- Dimensions : 5.72 x 1 x 8.46 inches
- Best Sellers Rank: #283,843 in Books (See Top 100 in Books)
- #267 in Social Aspects of Technology
- #870 in Popular Culture in Social Sciences
- #1,090 in Communication & Media Studies
- Customer Reviews:
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About the author

Steven Johnson is the best-selling author of seven books on the intersection of science, technology and personal experience. His writings have influenced everything from the way political campaigns use the Internet, to cutting-edge ideas in urban planning, to the battle against 21st-century terrorism. In 2010, he was chosen by Prospect magazine as one of the Top Ten Brains of the Digital Future.
His latest book, Where Good Ideas Come From: The Natural History of Innovation, was a finalist for the 800CEORead award for best business book of 2010, and was ranked as one of the year’s best books by The Economist. His book The Ghost Map was one of the ten best nonfiction books of 2006 according to Entertainment Weekly. His books have been translated into more than a dozen languages.
Steven has also co-created three influential web sites: the pioneering online magazine FEED, the Webby-Award-winning community site, Plastic.com, and most recently the hyperlocal media site outside.in, which was acquired by AOL in 2011. He serves on the advisory boards of a number of Internet-related companies, including Meetup.com, Betaworks, and Nerve.
Steven is a contributing editor to Wired magazine and is the 2009 Hearst New Media Professional-in-Residence at The Journalism School, Columbia University. He won the Newhouse School fourth annual Mirror Awards for his TIME magazine cover article titled "How Twitter Will Change the Way We Live." Steven has also written for The New York Times, The Wall Street Journal, The Nation, and many other periodicals. He has appeared on many high-profile television programs, including The Charlie Rose Show, The Daily Show with Jon Stewart, and The NewsHour with Jim Lehrer. He lectures widely on technological, scientific, and cultural issues. He blogs at stevenberlinjohnson.com and is @stevenbjohnson on Twitter. He lives in Marin County, California with his wife and three sons.
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This informal text is what makes the book an easy and enjoyable reading. However, as a scientific result, the book is not completely sound, since his conclusions are based only on what he think is happening and the supportive that is not necessarily correlated with his findings.
Parents, researchers and educators will find the book provocative. Actually, it defends that beyond content, form is also important, and maybe more important when we are talking about the new media (basically TV and games).
As a general reader, it is a very good book. As a position book, it really makes the author's point of view. However, scientific oriented readers will feel something is missing.
I had to read this for English class which usually turns me off of a book, but this one is so appealing that it keeps my full attention.
I found it to be pretty good, although not fantastic. The early parts in which Johnson describes his childhood experiences with baseball games and D&D closely mirrored my own, and I found myself pleasantly reminiscing about those days. I had no real disagreements with any of the arguments he put forth, and overall this book was a well-written and fun read.
However, I was a little disappointed by the depth of it. Johnson goes through modern video gaming and reality TV, and although it's all interesting stuff, I started to feel that he spent a lot of his time repeating myself. That is, he gave examples of the same ideas over and over. While all the examples were effective, it became a tad redundant, and by the end, I was wishing that the book was just denser and deeper, a heavier exploration. Of course, with this subject matter, perhaps it is self-limiting with regards to depth.
It is a good book, but there's just not enough to it to be totally satisfying. This would've probably been better a large essay in a compilation of futurist and modern thought papers. Still, it is a worthwhile read.
As a high school teacher, it's demonstrated the importance of the popular media consumed by our modern adolescents and given me a lot of ideas to be able to use the modern mass media in my classroom, and the importance of it's use.
If you think pop culture is damaging our "classic" culture, line Postman (Amusing us to death) or Sartori (Homo videns), read this book.
Johnson raises several salient points. I'm not yet sure how much of it I agree with, as some of the generalizations don't fit in my own household. But all in all, an interesting read, and doesn't take very long to get through.
If you're looking for some arguments to get your mom to stop picking on you for playing so much X-Box, this book is for you.
Top reviews from other countries
I no longer look at my children's fascination with playing computer games with such concern; it has not increased my viewing of TV (a medium I actually think too many people view with rose tinted historic spectacles given it formed such a key part of their early lives) but it has helped me appreciate the wider benefits of how TV series now operate and are structured versus the versions I saw as a child; plus the internet and its wider social impact is put into context with the end coverage that IQs are given these changes getting higher in the middle and lower zones of society if not so clearly helping the top intellectual end are well made even if you do not wholly agree everything.
The book is US centric but given the author's life, location and background that seems inevitable and indeed the beauty of the arguments presented for consideration is that you find yourself applying them to local UK TV programmes given the main messages are universal.
While the style is too academic at the start, once the writer warms to his subjects he does present well and in a very creative structure that interlocks across the book. Finally, the end section on summarising areas for further reading on the different topics is one of the best I have seen in such a small book.








