- Series: Everything®
- Paperback: 320 pages
- Publisher: Everything; 2 edition (July 13, 2006)
- Language: English
- ISBN-10: 1593375891
- ISBN-13: 978-1593375898
- Product Dimensions: 8 x 0.7 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 3.8 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #2,699,748 in Books (See Top 100 in Books)
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The Everything Blogging Book: Publish Your Ideas, Get Feedback, And Create Your Own Worldwide Network 2nd Edition
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About the Author
Aliza Sherman Risdahl (Anchorage, AK) is a Web pioneer, online marketing expert, published author, and regular contributor to national magazines and Web sites. She was named by Newsweek as one of the "Top 50 People Who Matter Most on the Internet." She has spoken around the world about the Internet, entrepreneurship, and women's empowerment.
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Top Customer Reviews
If you've already done a little homework on blogs, this book will be too basic. Skip it and get the Dummies book on blogging, which spends more time helping you compare and choose the right blogging platform for your needs.
The 4 stars? It's a 5 star book for the beginner, but only a 3 star book for the advanced beginner and beyond.
The book compares the major blogging sites in text and chart form. It gives advanced information on photo, audio, and video blogging. The resources section lists a lot of free web sites and articles, and I have used it many times.
Bottom line: this is as good as a source on blogging as any book will be, but any book on blogging needs to be supplemented by surfing the web.
The author discusses such deeper points as establishing your blogging voice/persona, identifying your market and determining your blogging goals, as well as the nuts and bolts of archiving posts, selecting blog hosts and designing layout.
Types of blogs are discussed in detail: political/pundit blogs; health and wellness blogs; blogs for writers and artists; family journals and personal diaries. A lot of attention is paid to how to wring the most enjoyment as possible from your blogging efforts.
1. Welcome to Blogging
2. Blogs as Useful Tools
3. Popular Blog Topics
4. Who is Blogging?
5. Why Build a Blog
6. Understanding Online Publishing
7. Planning Your Blog
8. Finding Your Blog Host
9 Deciding on a Blog Host
10. Starting Your Blog
11. Blog Designs
12. Blog Content Development
13. Building Blog Communities
14. Popular Blog Tools
15. Bloggers Beware (disclaimers, copyright)
16. Secrets of Successful Blogs
17. Outside the Blog Box (art,craft and photography blogs, group blogs, multimedia blogs)
18. Blogging Got Business
19. Marketing Your Blog
20. Maintaining Your Blog
21. Measuring Blog Traffic
22. Beyond the Blog (podcasting, vlogging, hand held and mobile blogging)
23. Impact of Blogging (society and the Internet)
This book in particular seems specifically aimed at the personal blogger, not the would-be professional. Some bare bones monetizing info is provided in Chapter 18 (Blogging for Business). While the chapter won't make anyone rich, it's a start to introduce small or home businesses to basic online selling principles.
Well recommended for the average person wanting a one stop, complete blogging resource. Not for the aspiring professional blogger - there are other blogging books for that demographic.
Nevertheless, I found it to be well organized and full of information.