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Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back) Paperback – May 1, 2017
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About the Author
- Publisher : CreateSpace Independent Publishing Platform; 1st edition (May 1, 2017)
- Language : English
- Paperback : 148 pages
- ISBN-10 : 1544219245
- ISBN-13 : 978-1544219240
- Item Weight : 7.4 ounces
- Dimensions : 6 x 0.34 x 9 inches
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What can be learned from the B-movie industry? A lot, as it turns out. Brand consistency and predictability is important there as it is for Louis Vuiton. Jeff's stories of the Hell's Kitchen low budget studio are not only funny, they are highly transferable to other industries and environments.
Full disclosure, I know the author. I have watched him execute as a marketing pro in a highly competitive and hard-to-differentiate environment (top level domain names). But I was as surprised, as I am sure many people in the industry will be, to see this campy, in your face cover and the movie focus. I won't give away much more, but I cannot recommend this book highly enough, and I would put it up there with books like "Positioning" by Reiss and Trout if you want to really understand how marketers think.
As a long time Troma fan, it was a real trip learning about what went on behind the scenes at the movie studio of some of the greatest trash classics of all time.
You will have fun learning from this book.