The "Toxic Avenger" is a series of vignettes and life lessons by Jeff Sass, a long time marketing exec with the B-movie studio "Troma", producer of such classics as "Redneck Zombies". and "Tromeo and Juliet".
What can be learned from the B-movie industry? A lot, as it turns out. Brand consistency and predictability is important there as it is for Louis Vuiton. Jeff's stories of the Hell's Kitchen low budget studio are not only funny, they are highly transferable to other industries and environments.
Full disclosure, I know the author. I have watched him execute as a marketing pro in a highly competitive and hard-to-differentiate environment (top level domain names). But I was as surprised, as I am sure many people in the industry will be, to see this campy, in your face cover and the movie focus. I won't give away much more, but I cannot recommend this book highly enough, and I would put it up there with books like "Positioning" by Reiss and Trout if you want to really understand how marketers think.
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A great book to learn important ideas about how to start a business, and at the same time have a great time.
Reviewed in the United States on July 6, 2017
I got the book of Jeff as a present in Domaining Europe. I have to say I am not personally keen on reading books which are not novels, but I gave this a try and started a few chapters while I was on the plane. All the story of Tromaville and how they made their business work was incredibly fun to read from the very beginning, and I loved the way Jeff sumarizes the final 'teaching' after every chapter. The book is incredibly easy to read, fun, interesting and with great tips for entrepreneurs. I finished the book laughing really loud while I was travelling from Madrid to Cologne. Too bad it was so short. Now I have to wait for the next book, and in the meantime get hooked on the Troma Films: the Toxic Avenger...and maybe Redneck Zombies among others haha!A great book to learn important ideas about how to start a business, and at the same time have a great time.
Reviewed in the United States on July 6, 2017
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Sixthcents
Awesome book - great tips and solid marketing advice
Reviewed in Canada 🇨🇦 on August 23, 2019
