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Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back) Paperback – May 1, 2017
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About the Author
While early in his career Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur. A graduate of Cornell University, Jeff Sass is a frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, and has had articles appear in FORBES, ENTREPRENEUR, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others. Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger.
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What can be learned from the B-movie industry? A lot, as it turns out. Brand consistency and predictability is important there as it is for Louis Vuiton. Jeff's stories of the Hell's Kitchen low budget studio are not only funny, they are highly transferable to other industries and environments.
Full disclosure, I know the author. I have watched him execute as a marketing pro in a highly competitive and hard-to-differentiate environment (top level domain names). But I was as surprised, as I am sure many people in the industry will be, to see this campy, in your face cover and the movie focus. I won't give away much more, but I cannot recommend this book highly enough, and I would put it up there with books like "Positioning" by Reiss and Trout if you want to really understand how marketers think.