This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.
I got the book of Jeff as a present in Domaining Europe. I have to say I am not personally keen on reading books which are not novels, but I gave this a try and started a few chapters while I was on the plane. All the story of Tromaville and how they made their business work was incredibly fun to read from the very beginning, and I loved the way Jeff sumarizes the final 'teaching' after every chapter. The book is incredibly easy to read, fun, interesting and with great tips for entrepreneurs. I finished the book laughing really loud while I was travelling from Madrid to Cologne. Too bad it was so short. Now I have to wait for the next book, and in the meantime get hooked on the Troma Films: the Toxic Avenger...and maybe Redneck Zombies among others haha! A great book to learn important ideas about how to start a business, and at the same time have a great time.
Read this book on a two hour plane flight. The book was such a FUNread it literally made the plane flight seem like only an hour. Can't go wrong buying this book because not only will you have funreading it, but you will learn a lot.