The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything®) Kindle Edition
|New from||Used from|
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Customers who bought this item also bought
About the Author
- File size : 2145 KB
- Publication date : June 14, 2007
- Publisher : Everything (June 14, 2007)
- Print length : 322 pages
- Word Wise : Enabled
- Enhanced typesetting : Enabled
- Text-to-Speech : Enabled
- Screen Reader : Supported
- X-Ray : Not Enabled
- ASIN : B0045Y24EC
- Language: : English
- Lending : Not Enabled
- Best Sellers Rank: #322,926 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
At just under 300 pages, Slaunwhite gives in-depth coverage of basic copywriting, from many different angles. The book covers everything you would expect a basic copywriting book to cover. Planning your project, headlines, ad copy, direct market copy, Internet copy, PR copy, landing a job as a copywriter, it's
all here and covered in acceptable basic detail.
Also as expected, Slaunwhite's book flows very well, holds reader interest, follows a logical progression, etc. The format also provides a generous margin for note taking. The text is interspersed with interesting and informative facts and tips. In summary, this has all the elements of a great book on beginning copywriting.
But wait, so does Slaunwhite's "Start & Run a Copywriting Business". I'm not saying this is a rehash, at least not completely. The book is expanded to include some updated material, but why not market it as a revised edition? Of course the answer is obvious. A new title will certainly sell more copies than a revision. Don't get me wrong, there is much to learn here, but unless this is your first book on copywriting, you might be disappointed.
I would also be remiss not to mention the lack of editing. Slaunwhite is no doubt, a professional, but as such, is held to a higher standard. If he needs a good proofreader,... I'm available. There are 3 typos on page 129 alone!
Now that I've made it sound bad, let me smooth it out a bit. If you're new to copywriting and looking for a good book to start with, this would be an exceptional choice. If you're already an established copywriter and have read previous Slaunwhite, Bly, Bowerman, etc., you may be in for a disappointment here.
Everything Guide to Writing Copy covers a wide-range of topics, and it's only natural that it can show you the very essentials, but it does it really well. You can be sure not to get lost, intimidated or overwhelmed and yet get solid information to help you to begin developing the skills of a copywriter.
Some of the topics that this book covers are:
* Different forms of copywriting
* How to plan your project
* Where to get the ideas and the information you need
* How to write headlines, leads and body copy
* Tips and tricks that copywriters use
* How to write copy for different media - direct mail, web, radio, banners, etc.
* and much more.
You will get a wonderful overview of copywriting, whether you desire to write copy for your own business or to continue your training and become a professional copywriter.
Together you have where you want to market and a mindset strategy to succeed in your small business, solopreneurial or mompreneur company.
It goes into blog writing, newsletter, online content and offline. Interesting, easy to read, and a great starter book!