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Everything You Know About Marketing Is Wrong!:: How to Immediately Generate More Leads, Attract More Clients and Make More Money Paperback – February 1, 2015
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Top customer reviews
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While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.
I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.
Before reading further, I want to make clear that a five star review means that I love this book.
This is not just a marketing book.
This starts out with a premise on marketing, but is out and out a book on understanding better systems and human mind.
Moreover, this book focuses on ethical growth by sheer understanding of nuances.
(The book deals with a wide perspective. The scope of the review is not to act as a spoiler. But to evaluate.)
I recommend this to my whole team.
I do recommend it :)
Most recent customer reviews
I really recommend this book to everyone interested in marketing.