- Publisher: Futuredoctics; First Edition edition (January 1, 2009)
- ISBN-10: 0615276814
- ISBN-13: 978-0615276816
- Product Dimensions: 9.1 x 6.1 x 1.2 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 4.8 out of 5 stars See all reviews (29 customer reviews)
- Amazon Best Sellers Rank: #426,350 in Books (See Top 100 in Books)
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Everything is Marketing: The Ultimate Strategy for Dental Practice Growth Hardcover – January 1, 2009
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Top Customer Reviews
However, I didn't read the book until just the past few days. I've recently been looking into opening my own office, and decided to crack this book open and see what it was all about.
Very good read. The book covers some simple things that I plan to implement when I open my practice that I believe will make a HUGE difference. It's not just a book about "advertising" your office through media sources (though that it is covered), in fact, the first half or so of the book covers how to simply make the dental experience more pleasant and enjoyable for your patients, and how to get them to see the value in your dentistry. This was huge for me, as its something that really isn't covered in school.
We as dentists know we offer a great service to our patients and their general health, although most times they don't realize it. It's up to us to be able to communicate with our patients the importance of what we do, and to do so in a comforting manner that allows the patient to have confidence and faith in the care we provide. This book covers that.
I graduated a year ago and wish his book was taught as a course in school.
I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.
Thanks Fred. Can't wait for the book #2.
Naveen Samuel, DDS
Most Recent Customer Reviews
Great book, worth every penny. Many great advices from someone with many years of experience in helping dentist to make money.Published 15 months ago by jdcard
I thought this was a good book. There is nothing ground breaking, but I think any dental professional should read this book. There are a few great ideas.Published on December 9, 2013 by mark
This is written by an author who seems like a good guy who helps remind you that pretty much everything you do is a reflection on you and your business.Published on June 12, 2013 by JStar
This is an excellent book. The reviewers that thought that the book overly advertised 1800dentist are wrong. Read morePublished on February 4, 2013 by cdgolden