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Everything is Marketing: The Ultimate Strategy for Dental Practice Growth Hardcover – January 1, 2009

4.8 out of 5 stars 29 customer reviews

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Product Details

  • Hardcover
  • Publisher: Futuredoctics; First Edition edition (January 1, 2009)
  • ISBN-10: 0615276814
  • ISBN-13: 978-0615276816
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #426,350 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Ron Cooper on August 15, 2009
Format: Hardcover
A down to earth book that adresses the real world of dentistry. It discusses how to treat patients and how to increase production mainly using your existing facility and staff. Too many books/lectures would increase overhead in order to increase production and also increase stress for most dentists. This is useful information, and stimuaates the creative thinking process within.
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Format: Hardcover Verified Purchase
I was able to hear Fred speak at a conference for the company I worked for this past December. I was impressed at that time, and promptly went home and bought his book.

However, I didn't read the book until just the past few days. I've recently been looking into opening my own office, and decided to crack this book open and see what it was all about.

Very good read. The book covers some simple things that I plan to implement when I open my practice that I believe will make a HUGE difference. It's not just a book about "advertising" your office through media sources (though that it is covered), in fact, the first half or so of the book covers how to simply make the dental experience more pleasant and enjoyable for your patients, and how to get them to see the value in your dentistry. This was huge for me, as its something that really isn't covered in school.

We as dentists know we offer a great service to our patients and their general health, although most times they don't realize it. It's up to us to be able to communicate with our patients the importance of what we do, and to do so in a comforting manner that allows the patient to have confidence and faith in the care we provide. This book covers that.

I graduated a year ago and wish his book was taught as a course in school.
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Format: Hardcover
If you do not own a copy of the book and CD, get them now. I got both the book and the CD so that I can read the book at night and listen to the CD while I'm driving to work. I have read a lot of marketing books, but nothing compares to reading a marketing book written by someone who truly understands the dental profession. Fred has more than 20 years of experience helping dentists become more successful.

I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.

Thanks Fred. Can't wait for the book #2.

Naveen Samuel, DDS
Riverside, CA
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Format: Hardcover Verified Purchase
this has been a truly insightful reading, it describes the patient's mentality that often misunderstand, how do you gain loyal patients and what do they want from you. This book gave me a great insight on how great dental offices operate. Highly recommended reading.
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Format: Hardcover
Fred's book is a must for every dental practice. The advice is right on, a complete common sense approach to building a successful dental practice and retain patients for years. Dental hygienists, assistants and receptionists: READ THIS BOOK! You'll take a second look at what your roles are in your practice and how you can enhance a larger marketing awareness. Thank you, Fred. You've opened doors to many future success stories in dental practices all over the country.
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Format: Hardcover Verified Purchase
This book is well worth the investment. It is easy-to-read and contains invaluable information and strategies to help your dental office to be successful. I stumbled upon it while searching Amazon for resources regarding setting up a first-time dental practice. I am grateful I did!! Thanks Fred Joyal for sharing your insight and expertise!
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Format: Hardcover Verified Purchase
mostly a review of all that you have heard before. easy to read, but not innovative in any way
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Format: Hardcover Verified Purchase
We've done some advertising in our practice before, but never any marketing, at least not intentional marketing. This is an important distinction made clear and rammed home by Mr. Joyal. If you don't know the difference, you're wasting every dollar you spend on advertising, and you and your team may be sending all the wrong messages to your patients. Unless you are well trained and read on the art of marketing, you need this book. It blew my mind and also will save us a ton of wasted money because as we begin our new advertising campaign, our team will be marketing. We bought a copy for each team member to read, too! I wish I had read this three years ago.
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