Top critical review
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Boring presentation, but very useful information.
on October 1, 2004
I've long felt that the critics of negative advertising have over-simplified negative advertising by lumping perfectly fair criticisms of a candidate's record into the same class with ad hominem attacks.
At last we have some statistical analysis which differentiates and shows how to properly use negative advertising without suppressing voter turnout.
The author concludes low key ads that "contrast" one candidate's record and views against the other do not suppress voter turnout and may even increase interest in a campaign. Great stuff there that I intend to use in my brother's race.
Having given the author her due for the good information she presents, reading this book is tedious. After I managed to plow through the first 2 chapters I couldn't take it anymore and skipped to the summary.
The author also states some things as fact which I consider to be personal opinions, such as her critique of the Pat Robertson, Warren Rudman imbroglio. A regrettable flaw in an otherwise scholarly book.