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Everything I Know about Marketing I Learned From Google Hardcover – Illustrated, August 26, 2010

3.4 out of 5 stars 25 ratings

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Editorial Reviews

From the Publisher

Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.

From the Back Cover

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.

You'll learn how to do everything from initiating digital "conversations" with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world's most innovative brands that have integrated lessons from Google into their own marketing strategy. You'll see how:

  • Apple is Googling its customers to remain relevant to their passion points
  • GE is Googling its marketing plans by selling altruism
  • Threadless is Googling its products by tapping the wisdom of crowds
  • Barack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with more customers than ever!


Product details

  • Item Weight : 1.41 pounds
  • Hardcover : 352 pages
  • ISBN-10 : 0071742891
  • ISBN-13 : 978-0071742894
  • Product Dimensions : 6.3 x 1.13 x 9.3 inches
  • Publisher : McGraw-Hill Education; 1st Edition (August 26, 2010)
  • Language: : English
  • Customer Reviews:
    3.4 out of 5 stars 25 ratings

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3.4 out of 5 stars
3.4 out of 5
25 global ratings
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