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Everything I Know about Marketing I Learned From Google Hardcover – Illustrated, August 26, 2010

3.7 out of 5 stars 26 ratings

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From the Publisher

Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.

From the Back Cover

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.

You'll learn how to do everything from initiating digital "conversations" with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world's most innovative brands that have integrated lessons from Google into their own marketing strategy. You'll see how:

  • Apple is Googling its customers to remain relevant to their passion points
  • GE is Googling its marketing plans by selling altruism
  • Threadless is Googling its products by tapping the wisdom of crowds
  • Barack Obama Googled his way to the top of the political ladder

    And now you, too, can Google your business to build meaningful connections with more customers than ever!

Always the perfect gift

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (August 26, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0071742891
  • ISBN-13 ‏ : ‎ 978-0071742894
  • Item Weight ‏ : ‎ 1.41 pounds
  • Dimensions ‏ : ‎ 6.3 x 1.13 x 9.3 inches
  • Customer Reviews:
    3.7 out of 5 stars 26 ratings

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Aaron Goldman is the Chief Marketing Officer at Kenshoo, a global leader in search marketing and online advertising technology for advertisers, agencies, and local marketing providers. In this role, Goldman oversees corporate marketing, product marketing, trade marketing, and public relations. Kenshoo clients include Facebook, LinkShare, Omnicom, SapientNitro, and many more.

Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.

Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.

Prior to Resolution Media, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.

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3.7 out of 5 stars
3.7 out of 5
26 global ratings

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