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"Everyware" is a magnificent, quixotic foray into the future. At once boldly assertive in attempting to define the evolving trend of ubiquitous computing, it's also disarmingly self-effacing as the author describes his own slowness to adopt, and doubts about, the same technology. As an attempt to thoroughly survey the elusive, ever-evolving world of ubiquitous computing, it is a tour de force.
The text is an impressive series of 81 precise "theses" that describe "the dawning age of ubiquitous computing". Each thesis explores, through historical antecedent and incisive contemporaneous analysis, one aspect of the arriving "ubicomp" paradigm which he terms "everyware."
Author Adam Greenfield seems to have presaged nearly all useful comment on the nature and near future direction of ubiquitous computing. Compared to this work, even such transformative declarations as the Cluetrain Manifesto come across as merely sophomoric, though sincere drumbeats.
Greenfield is a facile conceptualist, comfortable with traditional academic discipline yet easily capable of creating significant buzz with an avant garde writing style molded through constant travel and communication with moblogging ubicomp fanatics from Tokyo to Stockholm. A thought leader, and certainly not a follower, he's always eager to cross swords with iconic figures of the new media establishment, or to ally with them.
Greenfield's style is to trace geodesic descriptive arcs around the ever-evolving space of this subject. In his view, "Everyware" is driven in parts by historical dialectic, cultural evolution, technological invention and entrepreneurial testosterone. In each thesis we are tantalized and left wanting more. Many of Greenfield's theses could easily - and should be - developed into full volumes on their own.
The text frequently and informally refers to events, people, objects and technologies both present and past that support or amplify the author's points, bespeaking extensive research and correspondence. Despite this thoroughness, the book lacks citations and bibliography, perhaps in an effort to make the content seem less weighty and more of a visionary discussion.
Predictive today, this book may become increasingly relevant as its grand vision becomes reality. It may be that an historical perspective will be needed to fully appreciate this contribution. Its meaning and value will be different in "middle age" (say 4 years from now) when Greenfield's many predictions can be evaluated against coetaneous events. The final test will be well down the line when the influence of "Everyware" as manifesto can be seen in historical context.
One of the most endearing aspects of Greenfield's style is his own self-effacing, fundamentally human take on subjects large and small. He writes as the daring internationalist conceptual thinker he is, but never loses sight of his own humanity. He often makes an arching, bitingly tight commentary, which is immediately leavened gently by a genuine and warm personal perspective.
Greefield's personal style infuses the work and subtly develops what may be the most important message of the entire work: the urgent need to preserve humanity and user-centricity in the component development of this overwhelmingly complex and centerless computing system, one that may someday control the electronic infrastructure of the 21st century world.
Despite my enthusiasm for it, there IS a serious problem with "Everyware." The great flaw of this book is lack of a central theme. Despite skillful seques from one thesis ending into the next, the book remains a series of essays whose essential points interconnect, leaving the reader with the task of finding the larger common denominator. It's as if the author were describing each brilliant facet of a diamond, without ever describing the gem itself. It may be possible to describe a whole through the intimate dissection of its parts, but it's hard on a reader. I'd prefer reading the same material structured as a series of proofs supporting a central theme. With such backbone, it would be far easier to learn, test and evaluate the theses.
A less important though still serious shortcoming is the author's exclusive reliance on (sometimes overwhelmingly complex) text. Reading "Everyware" is not for the faint of heart, as its concepts do not enter one's consciousness easily. Despite a clear attempt to write simply, Greenfield's style is inherently complex and he often writes with a fairly high "Fog Index." As a result the reader must pay close attention, but the result in stimulation and knowledge is well worth the effort.
Visual learners will find the book difficult going. Despite numerous footnotes, there is not a single illustration or diagram in the work, nor are there more than a few URL references. For an author and design critic who celebrates beauty in his core (see Greenfield's v-2.org), this is a curious, and galling omission. The theses are replete with references to objects and sites we never see, thus forcing the reader to conjure understanding through the exercise of imagination. I found this highly distracting and made it more difficult to read the work.
Such heavy reliance on text works to exclude visually oriented people, many of whom may be involved in the design of ubicomp hardware and software, and who need to get the message. It also seems odd that Greenfield, until recently a practicing information architect, did not at publication prepare a companion "Everyware" website through which readers could see and experience the scores of supportive examples he provides in support of his theses.
To be fair, it may be that Greenfield (and/or his publisher) did not want to commit resources to the visual description of a subject likely to change within months, preferring to aim at more universal points that might survive the roiling rate of evolution in the field. Time and expense may have been an issue for this first time effort (obtaining reproduction rights and creating original artwork can take much time and money).
Having said that, it seems curiously unforgivable that a book that rides the edge of thought about a potentially significant evolution in human thought and technology should be so lacking in employment of that same technology. It seems incomprehensible that the content was not produced and marketed with equally avant-garde methods such as viral marketing, print on demand production that allows frequent updates, e-book or PDF format (with live links) and website support.
Perhaps time was a factor. The book does seem rushed and breathless, as if it were composed in tense moments of brilliance at a Starbucks, or while infused with ideas after a conference. This tone, taken with the exclusion of graphical elements, makes it seem like the author wanted to be the first on the block to announce "everyware'" and to be credited with coinage of the term. Whether this perception is true or not, it does lead to the conclusion that "Everyware" is a well-crafted effort, but one in dire need of a more thoughtfully considered, better-budgeted, and website-supported second edition.
On the other hand, conceptual density and complex sentence structure seem necessary for Greenfield. His mind works so fast and at such a complex level that he literally needs an explosive, quick way to get the ideas out. I hope that in a subsequent edition, the assistance of more patient and less driven editors would enhance and expand the audience for this importantly predictive and analytical work. A richly graphic approach to the next version would further expand the audience for these important ideas.
In deference to both the reader and the essence of ubicomp, perhaps a future edition can be packaged with (or be)a flash device with a web server embedded in it, containing the text and a full library of reference visuals, diagrams and videos that expand and amplify the concept in the book. By using such a device the reader can be plugged into the meaning of "Everyware" not only informationally but experientially.
"Everyware" rates a B PLUS. B for brilliant because Greenfield truly is, and PLUS for being a superb beginning but not (yet) a home run.
As a final note, I feel sure that "Everyware" is not the last word coming from Adam Greenfield on the subject of ubiquitous computing. An emerging movement couldn't have a more passionate, persuasive and skillful evangelist, nor one whose own humanity and affinity for others helps soften the fear of the unknown, and can help convert resistance to change into open-eyed anticipation.
- Paperback: 288 pages
- Publisher: New Riders Publishing; 1st edition (March 20, 2006)
- Language: English
- ISBN-10: 0321384016
- ISBN-13: 978-0321384010
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 13 customer reviews
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Amazon Best Sellers Rank:
#503,012 in Books (See Top 100 in Books)
- #31348 in Social Sciences (Books)
- #18428 in Computers & Technology (Books)
- #3395 in Technology (Books)
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