- File Size: 1111 KB
- Print Length: 151 pages
- Publisher: Box of Tricks Publishing (July 26, 2017)
- Publication Date: July 26, 2017
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B073SF65ZZ
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #33,558 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$14.99|
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Exactly What to Say: The Magic Words for Influence and Impact Kindle Edition
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|Length: 151 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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From the Author
"Abracadabra--you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book."
--Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network
"Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such."
--Bob Burg, co-author of The Go-Giver
"I think Phil says it best himself at the end of this fabulous read:"Everything you have learned in this book is simple, easy to do andworks." It's tried and tested, proven and guaranteed to help you getyour own way more often."
--Philip Hesketh, professional speaker and author on the psychology of persuasion and influence
"If you want to get prospects, clients, colleagues, bosses or anybody tosay "yes" to what you want, I have three magic words of advice for you:"Get this book!"
--Sylvie di Giusto, keynote speaker and corporate image consultant
"This book is packed with ideas and easy-to-implement suggestions that willassist any individual in obtaining the outcomes they require from theconversations they have."
--Grant Leboff, CEO, StickyMarketing.com
"Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business."
--Richard Dixon, director, Holidaysplease
"If you want to sell more and influence better, then this book is as closeas you'll get to a magic wand or silver bullet to success!"
--Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation
"Phil Jones helps uncover the truth in complex selling situations. Thesepowerful phrases demonstrate how to influence others with integritywhile never seeming pushy. You'll use these gems each and every day."
--Ian Altman, co-author of Same Side Selling, Forbes.com columnist
"Exactly What to Say could replace just about every other book on human behavior--it's that useful."
--John Jantsch, author of Duct Tape Marketing
"In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge."
--Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon
"Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives."
--Seth Price, bestselling author of The Road to Recognition
About the Author
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Just some quick examples of the brilliance offered in this overpriced Powerpoint. Each section tells you the Magic Words (yes, capitalized, because these magic words are also magic words, apparently) that every master persuader needs to keep in his or her tool kit to strategically unleash in order to immediately inflict their will and vanquish doubt upon even the most critical of minds. For example, are you confronted with a negotiation opponent's skepticism?? Well, half way through this "book" (so, like, ten minutes into reading it) the writer tells you the following magic Magic Words in order to persevere. Are you ready for it?... "Don't Worry". BAM! Negotiations settled. Conflict resolved. That's lunch. Because you see, when you tell someone to "Don't Worry", that person... won't worry. I know it's amazing. He needs to write a follow up book with a section on the Magic Words "Be Happy". If only Henry Kissinger just boldly asserted to the Soviets that they Don't Worry, think how quickly the Cold War could have ended! (Roughly ten minutes.)
There is more profound and really complicated stuff in this Powerpoint transcript so you have to hang in there. Some might struggle with the section on Magic Words like "Just imagine..." and "Just one more thing." This is some high level boardroom stuff and for those not born in pinstripe suits and holding Harvard MBAs, they will need steady practice.
Then again, I did pay $9 for this, so maybe I should look into that Harvard MBA.
Don't worry. Phil Jones' book is here to help. "Exactly What to Say" took me longer than normal to read because I kept sharing nuggets with my clients and colleagues. I was happy to find magic words that I regularly use in my leadership and fundraising trainings. But I found even more phrases I'd never thought about using in this context. Better than just giving phrases to use, Phil tells you why the phrases help your communication.
There are two types of people, those who focus on themselves by getting stressed and talking too much when a conversation seems spiralling out of control. And those who can stay focused on the other person and helping them make a decision because they know exactly what to say.
The good news is this book gives you a short cut to becoming the second type of person.
One of the principle duties of an effective trainer is to make complex concepts simple to understand and easy to implement.
What Jones does in this book is precisely that, and I'm gutted that somebody else wrote this book and not me ;-)
If you're frequently stuck for what to say to prospects or customers or team members or family, or if you feel that you're rarely in control of conversations or outcomes, and you want to be better at making bank and making friends, then you should read this book once a day for a week, once a week for 2 months, then once a month until it all sticks.
It's only a 40 minute read, and one of the most powerful and effective instruction manuals for salespeople and leaders that has ever been written.
If you want to be a better, clearer and more convincing communicator, and you don't buy this book, then you risk rendering yourself irrelevant.
It's that good. And now mandatory reading for all of my own clients.
Top international reviews
This book/long article perfectly captures everything wrong with salesmen who use pressure to make customers feel uneasy enough to the point they buy. One line in the book says 'Yes becomes the path of least resistance' - literally encouraging making people say yes to avoid awkward conflict. Another line saying how people will do as you ask or will feel embarrassed. The time of the Salesperson have been and gone, for these exact reasons. The Author even has the audacity to be entitled enough to express his hatred towards customers who put off making a decision in the moment, as he has used his valuable time trying to peddle them something.
If you want a book that explains all of this books contents with actual evidence and support for the claims, read The Choice Factory - if you enjoyed this that book will blow your mind.
In the book, you'll find 23 small scripts and each script is provided with examples of how you can present it to your prospect.
Here are examples of the three I've decided to use this week:
Number 4: How Would You Feel If? How would you feel if your competition passed you?
Number 10: Two Types of People: There are two types of people in this world: those who leave their personal financial success in the hands of their employers and those who take full responsibility and build their own futures.
Number 14: Most People: Most people in your circumstances would grab this opportunity with both hands, knowing that there is almost no risk.
What have you got to lose? Buy the book, implement it and get ahead of your rivals.
There’s probably a fair amount of tips you could read free online.
Even with family, my partner and my friends, you can get a higher probability of the outcome you want by phrasing the question with the advice of this book.
Read the book, write notes, practise and reflect on the outcomes from the questions this book offers. Very psychologically interesting. It took me an hour to read, and I won't look back.
This book is nothing more than a small set of phrases and crude phycological techniques used in sales. The Whole content of the book could easily fit in a review and contains no background science behind each phrase.
It sums up the worst of unscrupulous sales techniques.