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Executing Strategy (Pocket Mentor) Paperback – August 4, 2009
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About the Author
Dave Fogg is a keynote speaker and strategic planning consultant who specializes in developing and implementing corporate strategic plans. He is a former General Manager of Johnston & Murphy and president of Bausch & Lomb's Consumer Products Divisions. He has taught strategic planning, strategic implementation, and general management courses at Vanderbilt, Columbia, Emory, MIT, Penn State, and the University of Wisconsin. He is the author of three books: Diagnostic Marketing, Team-Based Strategic Planning, and Implementing Your Strategic Plan. He has also published a series of strategic manuals. Leading Your Organization Through Strategic and Departmental Planning provides step-by-step instructions on how to conduct and facilitate the entire planning process.
Top customer reviews
It offers the language that makes things easy to unserstnd. I used it preparing for my board meeting. Will also use ot for its collaborative planning tool:)