- Hardcover: 256 pages
- Publisher: Wiley; 1 edition (March 29, 2011)
- Language: English
- ISBN-10: 0470610018
- ISBN-13: 978-0470610015
- Product Dimensions: 6.3 x 0.9 x 9.4 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- Amazon Best Sellers Rank: #580,095 in Books (See Top 100 in Books)
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An Executive's Guide to Fundraising Operations: Principles, Tools and Trends 1st Edition
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From the Inside Flap
As a fundraising executive, you can quickly become mired in details, especially without the right filters and evaluation strategies. You require the necessary tools to manage even the most complex aspects of your operations while maintaining your focus on fundraising. An Executive's Guide to Fundraising Operations helps you work smarter, not harder.
Presenting the framework, fundamentals, and details you need to manage operations, An Executive's Guide to Fundraising Operations is filled with hundreds of useful tricks and tips for addressing operations needs. The Guide's clear, step-by-step guidance covers crucial responsibilities including program support, technology applications, data maintenance, gift processing, reporting and analytics, and compliance.
Author and widely regarded development leader Christopher Cannon provides invaluable resources to boost your fundraising operations, with discussion of:
- Important parameters for fundraising operations
- A framework for assessing operational activities
- The responsibilities of the fundraising operations team
- Connecting operations to programs and integrating fundraising teams
- Emerging trends that may require your operations team to redefine its current strategies
- Tools and calculators for fundraising executives to gauge success
No matter how your nonprofit refers to fundraising operations, the truth is most fundraisers struggle with evaluating their operational issues. Filled with case studies, best practices, and helpful evalution tools, this guide demystifies this crucial department within the nonprofit, offering solutions for some of the most vexing operations dilemmas.
From the Back Cover
Praise for AN EXECUTIVE'S GUIDE TO FUNDRAISING OPERATIONS
"Chris's pragmatic approach to fundraising operations can be applied easily to any development shop, especially those seeking to maximize resources, eliminate waste, and improve efficiency. Our team has benefited greatly from Chris's experience and insight."
DEBORAH CURRAN, Senior Executive Director, Development Beth Israel Deaconess Medical Center
"An Executive's Guide to Fundraising Operations provides a hands-on look at ways in which operations build stronger fundraising programs. Chris Cannon not only draws on his years of experience consulting with great programs around the globe, but also upon the experiences of practitioners, to craft one of the most important fundraising books of this decade."
BRUCE W. FLESSNER, Founding Principal, Bentz Whaley Flessner
"Chris Cannon's work is a good addition to the body of fundraising literature for all organizationsit provides an excellent framework for a best practice model in operations with excellent examples that will benefit all fundraising shops."
EUGENE A. HAYES III, President, Children's Healthcare of Atlanta Foundation
"Chris Cannon's book stands out as an engaging and inspiring resource for executives who are leading today's fundraising operations in an increasingly complex and rapidly changing environment. Based on insights gained from years of exemplary work experience in the field, Cannon's book provides a comprehensive framework that is rich with practical guides and tools."
WILLIAM J. LATTA, Associate Vice President for Advancement Services, Michigan State University
"Anyone who leads a fundraising or development organization ought to be concerned with making their supporting operations 'spin like a top.' In turbulent times, an efficiently spinning back-of-house also provides for gyroscopic stability and responsiveness to change. An Executive's Guide to Fundraising Operations covers major components of operational groups and is valuable to new directors and experienced professionals alike."
ROB SCOTT, Executive DirectorDevelopment, Massachusetts Institute of Technology
"This book is a terrific new resource for fundraising executives. Chris offers practical solutions for better decision-making based on appropriate use of resources and data analysis while avoiding the dreaded 'analysis paralysis' syndrome. This book is ideal for development officers at any level."
DONALD J. WHELAN JR., Vice Chancellor for University Advancement, Texas Christian University
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Top Customer Reviews
We know that the impact of our fundraising efforts is based in relationship-building: information, cultivation, donor-centered solicitation and good stewardship of the gift and the relationship. But the effectiveness of those activities lies in the quality of an organization's fundraising operations. We're familiar with the resources at our disposal: data, technology, reports, moves, and more. Where Cannon's book shines is in guiding us to understanding (discovering?) what it all means! He offers many examples of ways to analyze the data, evaluate technology and measure impact. Ultimately, it's all about making decisions; Cannon's concepts will help you to make the best ones.
I believe this book of great value, not just for the non-profit executive manger as the title suggests, but also for front line fundraisers. Regardless of your position in the organization, this book will help you better appreciate the theory and application of effective fundraising operations and will help you better utilize this organizational asset for accurate and timely information and help ensure donor satisfaction and retention.