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Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus Paperback – September 2, 2002
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About the Author
Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world. He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck.
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Von Oech's fascination with Heraclitus goes back to 1971 while studying in Germany. Picking up a book of Heraclitus' epigrams, Von Oech became instantly hooked when he read "the way up and the way down are one and the same." He writes that this caused him to spend the next several weeks trying to figure out its meaning. Since then, he says, he's wanted to put out a "creativity tool" based on the works of Heraclitus.
And what a creativity tool he has created. His grasp of Heraclitus is firm and, moreover, he is able to apply each epigram he examines to the problems of thinking and creativity in the workplace. The reader will also notice a warmth coming through: a deep love of the subject and philosophy in general, something we do not always get from our academics, as anyone who had to sit through Philosophy 101 with a boring pedant will tell you. And Von Oech will succeed in doing what our friends in the ivory tower have failed to do, and that is to instill a love of wisdom in the heads of his students. For that, Roger von Oech, I salute you.