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Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do Hardcover – January 30, 2018
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- Wall Street Journal
“Few people alive know as much about VR as Jeremy Bailenson. For decades he’s been researching how VR affects humans. Read this before you enter this new world.”
- Kevin Kelly, founding editor of Wired and author of The Inevitable
“Remarkably interesting... People interested in the current state of virtual reality’s applications will enjoy Bailenson.”
- New York Times
“Virtual reality is changing the way athletes train. This book is a must-read for anyone who wants to understand and hone performance through VR.”
- Joe Montana, Hall of Fame quarterback
“Excellent primer on the subject [of virtual reality]… It promises to be a fascinating journey.”
- San Francisco Chronicle
“Jeremy Bailenson’s work is unflinching and brave. He helps us see more of our vulnerabilities and our potential than ever before. This book describes the edge of human self-knowledge, and a precipice of human foibles to avoid.”
- Jaron Lanier, VR pioneer and author of You Are Not A Gadget
“Bailenson provides a clarifying framework for a necessary conversation about what it will mean to ‘be there’ in the twenty-first century. Read this to calibrate the ethical and moral choices ahead.”
- Sherry Turkle, professor of the social studies of science and technology, MIT, and author of Reclaiming Conversation
“An accessible introduction, a cogent primer, to the potential and pitfalls of VR.”
- Washington Post
“As one of VR’s pioneers, Jeremy Bailenson sheds light on how it works, its benefits, and how it will impact us in the future.”
- Young Sohn, president and chief strategy officer, Samsung Electronics
“Nobody has thought longer or deeper than Jeremy Bailenson about how VR will affect society. He takes us on an entertaining tour of what it can do, from giving children thrilling educational experiences to teaching the public about climate change to enhancing the storytelling powers of filmmakers and journalists.”
- Laurene Powell Jobs, President of Emerson Collective
About the Author
- Item Weight : 1.16 pounds
- Hardcover : 304 pages
- ISBN-13 : 978-0393253696
- Product dimensions : 6.5 x 1.2 x 9.6 inches
- Publisher : W. W. Norton & Company; 1st edition (January 30, 2018)
- Language: : English
- Best Sellers Rank: #681,681 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The reader will be introduced to terms such as:
Homunculus - the idea that your brain is a pilot and that the body can be rewired accordingly to do certain tasks with a different body structure
Midas Touch- the importance of touch and feel in communication
Faceshift - the ability to read subtle difference in facial expressions
Macbeth Effect - the need to cleanse oneself after experiencing something morally impure
Proteus Effect - accepting an avatar as yourself
It is amazing how many studies the author has conducted in so many interesting fields. He introduces you to pioneers who are doing cutting edge research. As a layman myself, I cannot speak to the scientific credibility of all of this but I do think it is a good introduction to what many feel will be a major new medium.
Made me think - what would be the cost to develop a “first person victim” VR experience to show what it’s like to be hunted down during a mass school shooting? Could this be used to influence the views of politicians who talk the talk, but are unwilling to back it up in Congress (or local elections)
I, for one, would be happy to donate to an on-line fundraising effort to support such a project
Again, truly mind expanding read about the potential benefits, and risks, of VR
Top reviews from other countries
Emotion always wins
The sensation of “being there,” wherever the program you are running takes you, is what researchers call psychological presence, and it is the fundamental characteristic of VR. That is why it will get to experience on demand. It will become (and in some cases it already is), emotional immersion. The users’ brains are treating the experience they are having as psychologically real, they are physiologically aroused in a way that is similar to what occurs during a real experience. Making VR far more psychologically powerful than any medium ever invented.
Jeremy Bailenson thinks that VR can be applied to make us better people, more empathetic, more aware of the fragility of the environment, and more productive at work. VR is going to improve the quality and reach of education, and open up the world for people who can’t afford to travel, transporting users to the tops of mountains, or into Earth’s orbit, or into a calming oceanside setting at the end of a long day. It will also create the widespread addiction to seductive fantasy worlds, pornography, and video games.
VR will be transformative
There is no doubt in my mind. VR is going to transform our lives dramatically and that it will utterly change how we interact with the (real) world around us, and with other people. Because persuasive simulation can fool your senses, make you believe and has an emotional impact. VR will become an experience generator in anything imaginable.
Imagine the experience
At its basics, imagine what it will do with business meetings. You can become truly location independent. Work from anywhere. Second life will be back with a bang. Second life is back with a bang. But imagine:
Imagine what you can do with VR on topics such are climate change, pollution (once you have followed plastic along the value chain and see its impact and effects in VR, you will never be the same), immigration, war, health, food, etc.
Imagine what you can do with training, instruction, behaviour and sports. Imagine learning martial arts or Tai Chi in VR.
Imagine a VR version of the Khan Academy, democratising learning and training more and more. University VR.
Imagine physical therapy in VR.
Imagine what is already doing for the military.
Imagine what companies are imaging to make workers more productive and consistent.
Imagine working as a team in VR.
Imagine collective design in VR.
Imagine customer feedback in VR.
Imagine flow in VR.
Imagine what you could do in (mental) health, biofeedback, quantified self.
Imagine meditation in VR.
Imagine virtual LSD.
Imagine VR and 3D printing
Imagine what you will do with presenting and dealing with complex information. You literally can become the molecule.
Imagine what it will do in education.
Imagine VR and social media. The VR versions of fake news. Journalism and VR.
Imagine a combination of VR and robotics. Inwards and outwards.
Imagine social VR.
Imagine VR as an empathy machine, where people share their experiences. Imagine empathy at scale. Imagine VR creating the “overview effect.”
The combination of VR with neuroscience, biology, AI, machine learning, quantum computing, bandwidth, data storage will take care of all the issue with tracking, rendering, and display. At exponential rate.
If it is good enough for them
Organisations like the military, hospitals, Red Bull, Wal-Mart, Arizona Cardinals, IKEA, Facebook, Google, Apple, Coca-Cola, American Express, Nike, Samsung, Sony, Audi, Washington Post. It is already used for pain therapy, tourism, real estate, architecture, treating PTSD and dealing with phantom limbs.
It could get very dark…… A VR version of 1984. Because with VR everything can and will be measured. Including emotional impact. Leaving it wide open for manipulation. Imagine a combination of big data, VR, neuroscience and selling. Imagine a VR version of the filter bubble.
Real life is better
However, what most people as the most amazing moment in VR as the moment when you take the HMD off and are flooded with the full gamut of subtle sensory inputs that VR can’t capture. Such as fine gradations of light, smells, the sensation of air moving on your skin, the weight and torque of the headset in your hand. Our bodies are incredibly sophisticated. Which shows you how sophisticated nature. We should take care of it better.
I think we will. Every action has a reaction. I think VR will help us to become more mindful. As I said before when reviewing “Stealing fire” and “The science of selling”, I am expecting a race between manipulation and mindfulness. Mindfulness will win. It has to.
Ich kann es nur empfehlen.
Thx u for this great Book.