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Max Lenderman
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Experience the Message: How Experiential Marketing Is Changing the Brand World Paperback – December 8, 2006

by Max Lenderman (Author)

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Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
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  1. Print length
    336 pages
  2. Language
    English
  3. Publisher
    Basic Books
  4. Publication date
    December 8, 2006
  5. Dimensions
    5.5 x 0.84 x 8.5 inches
  6. ISBN-10
    0786718838
  7. ISBN-13
    978-0786718832
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About the Author

Max Lenderman is Creative Director of GMR Marketing, one of America's top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for Strategy magazine, and in his blog www.experiencethemessage.com. He lives in Chicago.

Product details

  • Publisher ‏ : ‎ Basic Books
  • Publication date ‏ : ‎ December 8, 2006
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0786718838
  • ISBN-13 ‏ : ‎ 978-0786718832
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.84 x 8.5 inches
  • Best Sellers Rank: #12,397,493 in Books (See Top 100 in Books)

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Max Lenderman

Max Lenderman

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