- Paperback: 336 pages
- Publisher: Basic Books; 1 edition (December 8, 2006)
- Language: English
- ISBN-10: 0786718838
- ISBN-13: 978-0786718832
- Product Dimensions: 5.5 x 0.8 x 8.5 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #2,602,235 in Books (See Top 100 in Books)
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Experience the Message: How Experiential Marketing Is Changing the Brand World Paperback – December 8, 2006
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Several other books worth reading in this space, at least they won't drag on.
To put it another way, this book would be perfect if it were about 100 pages shorter. Another book that covers much of the same material without the repetition is Brand Hijack. I recommend reading that one instead.