Experience Thinking: Creating Connected Experiences Paperback – October 9, 2018
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From the Back Cover
Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen has developed Experience Thinking: a design and insights framework that looks at the end-to-end elements of a service or product experience to create exceptional results. Focused on five key perspectives--brand, engagement, content, product, and service--Experience Thinking embraces people in every aspect of the design process, ensuring that the audience's needs are met each step of the way. Through the right mix of strategizing, researching, designing, and testing, the Experience Thinking framework helps get better experiences to market successfully while simultaneously ensuring long-term enjoyment.
No matter what you're looking to create, Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences that will delight long after the initial encounter.
About the Author
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Top international reviews
The book does not teach you how to do all these user-centered design activities (as no book does, it is a multi-year study to learn user-centered design), but it does explain in a clear and concise way why different projects call for different methods that should all be based on the principles of user-centered design with its iterative, concentric design methodology.
I think it is important to point out that Experience Thinking is a holistic approach. Every aspect in the relationship between product and human counts, and influences the overall experience. This obviously creates tension with the agile development approach and that’s why following the design and test methods as advocated in the book is so important as not to get caught by the adverse effects of piece meal development.
One of the nice things about this book is that it is not advocating for yet another different approach, but it places all design and research methods in their context and how the sum of these methods is larger than their individual worth. For instance, having done several customer journey maps, it is now time to hook these up together into a connected experience map which allows you to obtain a better insight into the Experience Lifecycle and identify areas for improvement. At the other side of the medal you can design the organization’s experience blueprint, which is how the organization shapes itself to best respond to the ongoing need to define and improve the user’s / customer’s experience.
Enjoy the read!