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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation Hardcover – June 12, 2003
"A new angle on innovation" -- Financial Times, October 30, 2003
"Experimentation Matters offers many useful insights into innovation and demonstrates how new technologies can have profound effects on business experimentation." -- Inc.com, September 30, 2003
"This is a highly informative and comprehensive work. Very highly recommended." -- Stern's Management Review, September 22, 2003
From the Inside Flap
"Experimentation Matters is one of the most important and useful books about innovation that I have ever read. Thomke masterfully shows how new technologies and processes for rapid learning can improve the effectiveness and speed of product development." -Clayton M. Christensen, Professor, Harvard Business School, and author, The Innovator's Dilemma
"Thomke illuminates how new technologies have profoundly affected business experimentation and shifted managerial notions of what it means to be innovative. Companies that fail to heed his call to design, organize, and effectively manage their innovation processes will pay the cost, both in misspent dollars and creativity." -Dr. Peter B. Corr, Senior Vice President, Science and Technology, Pfizer, Inc.
"Thomke provides unique insight on a much neglected element of competitive successoexperimentation. His very powerful and persuasive book shows how firms can use new technologies, such as the revolutionary advances in computer simulation, to achieve dramatic improvements in the productivity of experiments, and save crucial time in the difficult and dangerous passage between an innovative idea and a successful new product." -Dr. Henry C. Kelly, President, Federation of American Scientists
"If you want to understand how testing and experimentation strategies can make companies more productive and innovative, reading Experimentation Matters is a great start!"
-Steven J. Sinofsky, Senior Vice President, Office, Microsoft Corporation
"Thomke's book is a landmark achievement. He is absolutely right--experimentation lies at the heart of innovation. Thomke builds upon his own very original and rigorous research to explain how new technologies for experimentation are transforming product development and strongly affecting the economics of innovation as well. Both innovation researchers and managers will find Experimentation Matters to be an extremely interesting and valuable book." -Eric von Hippel, Professor, Sloan School of Management, Massachusetts Institute of Technology, and author, The Sources of Innovation
Top Customer Reviews
The first part of the book explains in depth the reasons why experimentation matters for learning and innovation, and how new technologies are affecting the development of both products and services. Thomke shows how the rate of learning is influenced by several factors that affect the process and how it is managed: fidelity, cost, iteration time, capacity, sequential and parallel strategies, signal-to-noise ratio, and type of experiment.Read more ›
But the lacuna is that experimentation has never been thought as a separate management discipline cutting across functional silos to bring innovative solutions into the marketplace. Experimentation as a strategic tool that needs management attention and involvement is the core theme of this book.
Management deals with producing results under uncertainty. Uncertainty can be broadly classified under technical, production, market and customer needs. Experimentation should tell us not only what will work, but also what does NOT work.Read more ›
Thomke has developed his own conceptual framework for this purpose consisting of the four stages of "design-build-run-analyse". He focuses on a wide range of new experimentation technologies (including simulation) and he has studied how they are applied in a wide range of industries. He makes it a point to distill the knowledge thus gained into sets of principles, key factors, steps, findings etc at regular intervals. Thus the book's contents have been made highly accessible to a managerial audience. Managers will appreciate the challenge Thomke presents of tapping into the full potential of experimentation.
The book should also prove a valuable academic resource in management given the rigour of the research and its great managerial relevance. In fact, Thomke's cutting edge idea of customer toolkits for innovation (which catapult experimentation from the corporate realm to the customer domain) is already germinating in India. I, myself, have published a scholarly article on it very recently and I know others who have devoted sessions to it in top-flight MBA and executive programs here.
The book should make for absorbing reading by the management community worldwide and I recommend it highly.
Most Recent Customer Reviews
It's a good book. But when I ordered and got the book it came without the nice design jacket.
I felt disappointed for any information from Amazon which show the book not as... Read more
This book builds on a couple decades of research into customer engagement and new product development. Read morePublished on April 8, 2008 by Gary R. Schirr
Buy this book!! Thomke's important new book on innovation is the best that I have read. As a lecturer in product development, I would recommend it highly to anyone with an... Read morePublished on September 7, 2003 by Jeremy Teo
Stefan Thomke has produced a landmark book that beautifully reinforces an often ignored aspect about innovation -- experimentation matters. Read morePublished on July 27, 2003 by Deependra Moitra
New technologies are making it easier and more economical to ask "what if" and innovate. This book explores the possibilities and examines the challenges, not only... Read morePublished on July 19, 2003 by Gerry Stern
I am a CAE (computer-aided engineering) manager at a major automotive company. This book really opened my eyes! Read morePublished on June 27, 2003 by Dr. Ulrich Stuhec