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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million Paperback – November 7, 2017

4.5 out of 5 stars 235 ratings

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Editorial Reviews


"An incredible story with powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."
- Andrew Weinreich, Inventor of Social Networking 

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read.  Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."
- David Perry, Digital Sales & Business Development Expert at Google, Adobe, and Amazon, Startup Advisor

"Cliff has lived the rollercoaster of viral apps and startups.  His first hand account is both insightful and entertaining at the same time.  Amazing read!"
- Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot, Recognized Growth Expert

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company."  
- Payal Kadakia, Founder & Executive Chairman of ClassPass

Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth, by Cliff Lerner is a book that gives step-by-step instructions, case studies and proven tactics on how to explode your growth.  You'll learn how to ignite explosive growth by creating a superb product, explore viral growth strategies and master how to implement the genius media hacks that helped Lerner's Facebook dating app, AreYouInterested, gain 100 million users. - Entrepreneur.com by Syed Balkhi, "Want to Be a Growth-Hacker? You Need to Read These Growth-Hacking Business Books.

"Brilliantly crafted Explosive Growth by Cliff Lerner, founder and CEO of SNAP Interactive,Inc., is essential reading for every entrepreneur and leader seeking innovative solutions for their industry...Lerner strikes his target with the skill and mastery required of a tech entrepreneur all the while riding the waves of the stock market, the nature of business, and the unknown territory of successfully translating digital users into revenue."
-Keri Douglas, 9MuseNews.com

From the Inside Flap

Foreward Excerpt:  

Imagine waking up one morning to find your previously unknown start-up all over the news. After years of hard work and unsuccessful investor pitches, your valuation has increased tenfold overnight and investors are suddenly acknowledging your success and banging down your door to throw money at you. Within a few weeks, you've raised nearly $10 million on the basis of just a few phone calls, and every media outlet in the world wants to talk to you.

Sounds like something out of a dream or a movie, right? Well, this crazy story is entirely true. As SNAP Interactive's cofounder and Cliff 's brother, I was fortunate enough to be there for nearly all of it.

Explosive Growth isn't about an uninterrupted rise to success, and it isn't a book that simply lists a bunch of growth strategies without context or practical application--anyone can do that. The marketing strategies, PR hacks, and viral expertise that helped us accumulate 100 million users are all in here.

But what's perhaps more valuable are the lessons learned from hard times and a real-time window into the decision making as things were exploding.

Product details

  • Item Weight : 12.5 ounces
  • Paperback : 306 pages
  • ISBN-10 : 1619617692
  • ISBN-13 : 978-1619617698
  • Product Dimensions : 5.5 x 0.69 x 8.5 inches
  • Publisher : Clifford Ventures Corporation (November 7, 2017)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 235 ratings
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