"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth, by Cliff Lerner is a book that gives step-by-step instructions, case studies and proven tactics on how to explode your growth."
"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."
"Finally a book that not only gives entrepreneurs a playbook on how to grow your business to millions of users using practical examples and case-studies, but also how to avoid costly mistakes. This book is a must read for any entrepreneur as the lessons taught here will drastically increase your startup's chances of success."
"Invaluable lessons on product management, marketing, and leadership - all told through entertaining stories."
"Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!"
"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company."
"A highly useful and often hilarious story with practical advice on how to build a great product and visionary company."
-Keri Douglas, 9MuseNews.com
"This is a great book to read. Some of the business books are a bit of a chore to read, this was one that we looked forward to reading. It is painfully honest at times, and rather than falling for the hindsight bias, that if he is successful now then surely every decision he made before was awesome. Instead he looks hard at what he did, and did not do right. It makes for a much better, much more compelling read."
-Simon Cocking, Irish Tech News
From the Author
Imagine waking up one morning to find your previously unknown start-up all over the news. After years of hard work and unsuccessful investor pitches, your valuation has increased tenfold overnight and investors are suddenly acknowledging your success and banging down your door to throw money at you. Within a few weeks, you've raised nearly $10 million on the basis of just a few phone calls, and every media outlet in the world wants to talk to you.
Sounds like something out of a dream or a movie, right? Well, this crazy story is entirely true. As SNAP Interactive's cofounder and Cliff 's brother, I was fortunate enough to be there for nearly all of it.
When Facebook launched its app platform in 2007, it offered free access to hundreds of millions of users for those smart enough to figure out the right mix of marketing, engagement, and analytics--someone like Cliff. As a result of Cliff 's analytical background, he took to the new Facebook platform like a fish to water. He executed a near-perfect blend of testing, optimization, and viral techniques that resulted in millions of users for our product in short order, and a business whose growth outpaced what we were prepared to handle.
As a result of that explosive growth, Cliff faced numerous challenges and made a few inevitable mistakes. That's also how he lost $78 million, and that's what makes this story so compelling.
Explosive Growth isn't about an uninterrupted rise to success, and it isn't a book that simply lists a bunch of growth strategies without context or practical application--anyone can do that. The marketing strategies, PR hacks, and viral expertise that helped us accumulate 100 million users are all in here. But what's perhaps more valuable are the lessons learned from hard times and a real-time window into the decision making as things were exploding.
Success in business doesn't come from an idea or a formula; it comes from execution. No path is identical, and each key moment presents a decision point that will impact and shape the future of the business. The strategies in this book, coupled with a glimpse into the thought processes behind key decisions in SNAP's journey, will undoubtedly help any entrepreneur better execute in their own business.