- Paperback: 150 pages
- Publisher: ADAS Publishing LLC (2011)
- Language: English
- ISBN-10: 0983016100
- ISBN-13: 978-0983016106
- Package Dimensions: 8.4 x 5.8 x 0.7 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #8,652,854 in Books (See Top 100 in Books)
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Exposure to Closure (The New Age of Hi-Tech Business & Marketing by the CEO of Scate, Volume 1) Paperback – Large Print, 2011
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Social media marketing, pay-per-click, Twitter, Facebook, LinkedIn, search engine optimization……what does it all mean and why should you even care? We all know that the economic meltdown of 2009 was tough for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees. What was also interesting, and not so highly publicized, was how the recession also affected the marketing sector. Many large marketing firms, especially here in the Detroit Metropolitan area, are now gone. It’’s not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services. Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year? So what if expensive, old-school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete? As with everything problematic, necessity is the mother of invention and on the forefront of our recovery is Social Media Marketing. Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today’’s rapidly changing hi-tech world. I was always fascinated by how Jesus taught through real-life stories called parables. I wrote this book in story format so you will experience firsthand how my wife and I started a business, and successfully and cost-effectively marketed a product, even in the most trying of times. I hope you enjoy it. Author: Stephen Sadler October 16, 2010
Top customer reviews
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Particularly interesting is Mr. Sadler's insight in to the world of Social Media Marketing. Clearly he has developed insight in to this practice that few have even taken the time to think about.
All in all, this book is well worth the investment, and I'd recommend it to anyone considering an entrepreneurial venture, or already involved in one!
Skate Fast... Stay Loose
S. Sadler understands the secret to life, that sooner or later everyone comes to understand.... it's all about the HOCKEY.