- File Size: 1959 KB
- Print Length: 124 pages
- Publisher: Denise Lee Yohn, Inc. (November 2, 2015)
- Publication Date: November 2, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B016NO07E0
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #231,607 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Extraordinary Experiences: What Great Retail and Restaurant Brands Do Kindle Edition
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Top Customer Reviews
Denise Lee Yohn is one of the world's leading retail and restaurant marketing experts, and she quickly breaks down what today's companies need to do today through engaging real-world case studies. Popeye's, Costco, Buffalo Wild Wings and others are presented as best in class examples of culture-as-brand, connecting at deeper emotional levels, sweating the details, sticking to their values and so much more.
BONUS: The book also includes a link to the Brand-As-Business Assessment so you can get your own scorecard of strengths and areas for improvement.
As a rule I do not read many business books. Often they are rearward facing, fighting the last war, with admonitions (facetious example follows) to wear black turtlenecks, obsess, and treat employees as serfs to guarantee a successful outcome!
Yohn weaves her branding-is-bigger-than-slogans mantra and tells us: "In my work with clients during the past 25 years and in conversations I've had with executives around the world, I've found that the importance of committing and staying committed to a few foundational elements is usually well-acknowledged, but poorly embraced."
Lest one silo Yohn's work as "just marketing" consider extraordinary investor and Oakmark Chairman William Nygren's recent words: "Today it seems unpopular, especially in the political arena, to say that a CEO's goal should be to maximize value for the owners of a business. When you hear that view being challenged, remember that a company can only maximize long-term value by treating its employees fairly (or they will work elsewhere), by treating its customers fairly (or they will buy elsewhere) and by allocating its capital to the highest return projects." Yohn adds: "You have the power to change people's lives. Whether you're creating breakthrough technologies or just serving a great sandwich, you can make a real difference. But you can't do that if you think about your “brand” as just a name or logo. And you can’t do it if all you do is promote your brand imagery through advertising and promotion.
Read Extraordinary Experiences and find out how!
"You have the power to change people's lives. Whether you're creating breakthrough technologies or just serving a great sandwich, you can make a real difference. But you can't do that if you think about your ‘brand’ as just a name or logo. And you can’t do it if all you do is promote your brand imagery through advertising and promotion.”
Denise has captured the intersection of the information age that connects all of us and the experience economy that is social, personal and always on. Denise provides real-world case studies like Popeye's, Costco, Buffalo Wild Wings that we know and love and explains why. A must read for anyone who wants to know the secret sauce to creating extraordinary experiences.