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The Extroverted Writer: An Author's Guide to Marketing and Building a Platform Paperback – March 12, 2013
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About the Author
Amanda Luedeke is a literary agent with MacGregor Literary, Inc. A 2006 graduate of Taylor University’s Professional Writing program, Amanda spent some years working in marketing as a social media expert and copywriter for major national brands, including Vera Bradley, Peg Perego, and Benjamin Moore. While in marketing, she launched blogs, YouTube channels, Facebook pages, and more on behalf of clients. She has been an agent since 2010, and has quickly put to use her knack for understanding and not shying away from marketing and promotions. She works with her authors to perfect their brands and marketing efforts, while offering weekly marketing advice on the agency blog. Amanda lives in Fort Wayne, Indiana, with her husband and Great Dane.
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Top Customer Reviews
Amanda Luedeke's "The Extroverted Writer" is a great marketing tool for authors. She gives platform-building advice about everything from Facebook and Pinterest, to blogs and giveaways--and she does it in concise, easy-to-understand paragraphs that are oftentimes as humorous as they are insightful. This is a great overview of marketing and, unlike most books on building a platform, it doesn't just tell you the things you should be doing. It shows you how to do those things. And that makes it an amazing tool for newbie writers and experienced authors alike. Five stars.
Topics covered include:
- Knowing your audience (i.e. book genre);
- Knowing your online marketing goals;
- Other social media sites: Pinterest, Tumblr, Goodreads, YouTube, LinkedIn
She gives hints for building a following on Twitter and Facebook, but these are not the only ways. I’m up to close to 1000 Twitter followers without using any of her ideas (I simply follow interesting people and hope they follow me back—most do). And her Facebook ideas are targeted towards the published or almost-published author (things like posting cover art and back cover copy). Good advice, but I think if you’re only just starting to build your online presence when you get a publishing contract, it’s a bit late (but better late than never, I suppose).
Amanda doesn’t really comment on when is the best time to begin building an online presence. I suppose she feels that if someone is interested enough to read to read the blog and buy the book, they are ready to begin. That’s probably not far wrong. My view is that authors should start building their online presence when they decide this writing thing is more than a hobby—it’s something they want to pursue as a viable career option.
The things I found most useful were here ballpark figures of the number of followers an agent or publisher considers ‘good’, and her explanation of the necessity to understand your market segment (i.e. genre). However, this information was all in the free Kindle sample!