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Eyes Wide Open: How to Make Smart Decisions in a Confusing World Paperback – December 2, 2013
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“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.” (Robert B. Cialdini, author of Influence)
“[I]mpressively incisive....Readers interested in more information are well advised to peruse the author’s detailed end notes. Properly applied, her straightforward suggestions will alert readers to logical and perceptive blinders, allowing them to make better decisions.” (Publishers Weekly)
“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.” (Dominic Barton, Global Managing Director, McKinsey & Company)
“The hieroglyphics that are our modern world just got a great translator, for in her fascinating new book, Noreena Hertz has given us a kind of Rosetta stone that permits us all a new perspective on the chaos we call life.” (Ken Burns, award-winning filmmaker)
“Noreena Hertz brilliantly combines academic research with a pragmatic approach. At the movie studio, we often have to make very expensive decisions based on imperfect information. Eyes Wide Open will be of great help as we continue to rewire the process by which we make decisions.” (Michael Lynton , CEO, Sony Corporation of America)
“Hertz’s Eyes Wide Open is the go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world.” (Don Tapscott , bestselling author of Wikinomics) --This text refers to an alternate Paperback edition.
From the Back Cover
Become a more confident, independent, and successful decision maker—savvy to how your emotions, moods, and habits can trip you up.
In our fast-moving world, we're overloaded with differing opinions, conflicting data, and changing advice. But how thoroughly do we scrutinize those we listen to? Are we open to new ways of tackling problems or constrained by how we've made past decisions? How much do we challenge ourselves?
By combining stories from Hollywood to NASA with the latest in brain science, Noreena Hertz reveals the extent to which life-altering, business-affecting, policy-determining, and health-defining decisions are based on partial information, assumed wisdoms, corrupted data, and insufficient scrutiny. In this essential guide, she offers practical ways to make better, smarter choices and more accurate predictions—in your personal life and at work.--This text refers to an alternate Paperback edition.
Top customer reviews
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In an engaging compassionate voice, Professor Hertz shares the realities of the human condition. In a deeply personal way, she points to the data deluge, distraction and disorder that challenge our brain's medieval mechanisms. She uncovers the fallacy of relying on experts or trusting the trend. The book clearly shows the breadth of her experience and penetrating insight, that is matched with eloquence and simplicity of expression. Although the pace slowed a bit in the last one third of the book, overall the book gave me a 'flow' experience.
This isn't the first book I have read that tackles the topic of decision making and cognitive biases. But this is the first one that in ten simple steps offers me practical real world advice that I find relevant for most aspects of my life - right from how to raise our girls, to pursuing my life's calling. I know my decision to hear Professor Hertz's message will positively influence several of my future decisions. I wish the same for you.
Amit Sood MD MSc FACP
Professor of Medicine