- File Size: 1641 KB
- Print Length: 124 pages
- Simultaneous Device Usage: Unlimited
- Publisher: SMI Press (February 28, 2012)
- Publication Date: February 28, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B007FD0J56
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,999,337 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$19.14|
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#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One Kindle Edition
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Top customer reviews
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Don't get me wrong, this is an excellent collection of case studies, it's just that I was expecting more.. more insight into social media. Instead, the book reads like a collection of back of the envelope analysis of individual cases - with just the barest of narrative attempts to link them together.
This would have been a great kindle single. Not because I begrudge the authors the couple of extra dollars- it would just have managed my expectations better. Having said that, if you work in the industry, or in marketing, this will be a very useful resource. If you don't, this is a good, fun look at corporations floundering in a world of newly empowered consumers.
I read this on an iPad2. For me, the video links were appalling - I had jump out of the book & search on YouTube. Hopefully this will be sorted, but for a book written by digital experts, it's a bad look.
Many of the examples in this authoritative, but accessible, catalogue of catastrophe, are true David and Goliath tales of the little guy defeating the corporate giant.
But, where this book really scores, is that it isn't mere schadenfreude. We're not just smirking (or sometimes laughing) at the corporate blunders - we're learning too.
If you work in PR, marketing, social media, or have any kind of communications role, there are lessons to be learned from each example.
This is schadenfreude with a purpose. Highly recommended.