Years of research and tinkering in our workshop, FNDN ("foun-dey-shuh n") has created a wearable technology that blends fashion with functional tech. Designed and developed in the harsh Detroit winters, our unisex heated scarf makes even the coldest walks to work in the morning toasty. The 100% polyester micro-fleece not only looks sharp, it feels unbelievably soft and light. Powered by a tiny 7V li-ion rechargeable battery, the scarf gives off warmth continuously for more than 4.5 hours. The 3 setting push button control allows you to set the warmth to your desired level and can easily be activated with gloves on. No matter what your favorite outdoor activities are, now you can enjoy them longer. The effects of snow, ice or wind are repelled with the FNDN scarf heating your core.
The ultra-soft micro fleece feels amazing next your skin and is also extremely lightweight.
Subtle branding and classic styling of the FNDN scarf allows you to discreetly enjoy your heated tech in any situation, formal or informal.
Incorporating heated technology into a great looking scarf was our mission. The FNDN heated scarf was the result.
Whether you are into winter sports, tailgaiting, cold weather commutes or simply walking your dog in the cold, now you can enjoy your outdoor activity longer.
Describe your product in 3 words.
Heated Tech Style
How did you come up with the idea for this product?
It was a neccessity. We love the outdoors and simply being outside in general. This is great until the brutal Michigan winters come around. So we started working on some innovative ways to keep warm so we could stay outside longer and enjoy our outdoor activities!
What makes your product special?
We believe that fuction doesn’t have to be ugly. Blurring the lines between technology and style is important. We wanted to make the product look great and work even better.
What has been the best part of your startup experience?
The best part has been the positive feedback we have received from people that are using our products for the first time. Hearing from customers that your product has made their cold weather activity enjoyable again. That they can actually bear going outside again in the cold. That type of impact is powerful.