- File Size: 2597 KB
- Print Length: 156 pages
- Publisher: Bloomsbury; 1 edition (January 18, 2016)
- Publication Date: January 18, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01AT6XXMQ
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,357,035 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
FOUND: Transforming Your Unlimited Ideas Into One Sustainable Business Kindle Edition
|Length: 156 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top customer reviews
I liked the "Rose Model" and the analogy presented except I felt the positioning point around the "thorn" (pain) was light on. The real opportunity for success lies in identifying a specific problem in a niche that needs resolution, which is both expensive (i.e. is costing your target market a heap of money) and requires urgent attention. Usually this is accompanied by evidence of widespread chaos and overwhelm needing greater controls and systems. Bottom line, if these aspects don't exist there is unlikely to be a customer willing to pay for your solution. I have no problem with the process set out.
Unlike other reviewers, I found the text confused and difficult to read. The first five chapters or so, takes you through each step of the process. However, for improved clarity and understanding each of these chapters needs to start with a clear statement as to what that step is. Then each chapter should finish with a summary of action points to make it easier for the would be entrepreneur to pick up the ideas. I found it difficult to understand each step and how they fit together. Often I had to refer back to an early chapter to try and understand the point being made.
I liked the concept of unearthing early customers and talking to 100 plus prospects as actual sales and feedback will give quickly tell you if you have a winner.
Overall, as a marketing and business coach who meets with startup entrepreneurs, the book asks more questions than it answers. It would be helpful to stimulate thinking. However, I think it is unlikely an entrepreneur would be prepared to spend time making sense of the text and would quickly move on.
I will recommend this book to the many people I meet who need help organizing the ominous and intimidating task of getting that baby of an idea birthed.
Many great pieces of wisdom in here, e.g. one in particular is the must do initial step of nascent or rather unborn companies to go out and prove your concept by getting customers first. Too often people are so drunk on the beauty of their idea, they forget the basics of market research and skip this all important step.
From marketing, to negotiations, you'll be better positioned for success having read this book.
Oh and very well written.