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FUNdraising Good Times Classics: A Collection of Nonprofit Advice Columns Volume 1 Paperback – August 6, 2016
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Paperback, August 6, 2016
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About the Author
Melvin B. Shaw offers more than 50 years of experience in fund development and marketing. Formerly the vice president of marketing for the United Negro College Fund (UNCF), he created and produced the Lou Rawls Telethon, raising $4 million annually in corporate sponsorships and more than $500 million in annual gifts to date. Mel also served as the executive director of the Texas Association of Developing Colleges, facilitating joint programs and fundraising. He is nationally recognized for creating and designing programs that combine marketing and fundraising and increase revenue and alumni/volunteer engagement. He has developed cause marketing programs for Anheuser-Busch, General Motors, American Airlines, Chrysler Black Dealers Association, McDonald’s, Essence Magazine, Disney World, and 7-Eleven. Prior to forming Saad&Shaw, he headed his own firm, Shaw & Company. Mel holds a Bachelor of Science degree from Lane College in Tennessee; a master’s degree in business education from the University of Memphis. In 1991 Mel received an honorary doctor of humanities degree from Lane College in recognition of his unique donor engagement and cause marketing programs and their impact on the fields of philanthropy and higher education. Pearl D. Shaw, CFRE, is a fund development strategist and nationally syndicated writer with management experience in the private and non-profit sectors. As a principal at Saad&Shaw she works directly with diverse nonprofit and higher education leaders conducting feasibility studies, designing fundraising programs, and leading training sessions that engage trustees, volunteers and staff. Prior to forming Saad&Shaw she headed her own firm, Phrased Write, providing nonprofit organizations with proposal writing, executive coaching, and strategic fund development services. She served as development director of the Women’s Funding Network, and as a major gifts officer for Mills College. Her private-sector experience includes operations management and business development for a software development firm. Pearl serves on the board of the Tennessee Education Lottery Corporation. She is a member of the Association of Fundraising Professionals (AFP) and serves on the marketing committee of the Women’s Foundation for a Greater Memphis. She holds a B.A. from the University of California at Berkeley, and a Master of Public Administration degree from California State University East Bay.
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