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The Face on Your Plate: The Truth About Food Paperback – April 26, 2010
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From Publishers Weekly
Masson combines solid research and deft prose in a persuasive argument in favor of a vegan diet. Drawing on such critics of the industrial food systems as Michael Pollan, he explores whether humans really need to be omnivores to get adequate nutrition. His work pulls from Temple Grandin's studies to reveal how powerfully animals feel terror during slaughtering and the scope of their suffering. Fred Stella does justice to the text in conveying Masson's sincerity and enthusiasm. He presents the research with admirable clarity and his straightforward delivery makes the author's findings on animal cruelty even more horrifying. A revelatory listening experience that will inspire its audience to reconsider their lifestyles. A Norton hardcover (Reviews, Nov. 24). (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Masson’s newest volume marshals the historic arguments against eating meat and adds to them contemporary concerns about the environment. He recounts the amount of energy that goes into the production of meat and poultry, and he finds even the consumption of milk objectionable on the basis of its nutritional shortcomings and its inefficient use of natural resources. Lest the reader believe that fish consumption is morally acceptable, Masson presents arguments that fish are as sentient as any other animals. He waxes rhapsodic over all manner of fruits and vegetables but stops short of advocating the raw-food diet now being advocated by the most radical vegans. Masson finds the spread of grocery chains such as Whole Foods and Trader Joe’s a heartening sign. An extensive bibliography and a long list of Web sites that deal with vegetarian and vegan issues are particularly helpful. --Mark Knoblauch --This text refers to an out of print or unavailable edition of this title.
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I think it should be each person's choice, meat or no meat - but i DO believe people should know what is going on. Not JUST becuz animals suffer in living and in death, but becuz of the affects on the environment and our health. AND not just our health from the fats in meats - our health from the additives added during the time the animals are LIVING.
The author explained alot about fish/seafood farming that i did not know. I knew there were farms - but now how much they were harming the environment. And not how many additives were added to the fish! (There is a very large chapter in the back of all his 'notes.')
There are only a couple types of meats i even enjoy any more (hormone/appetite issues), and i do feel it is going to be hard for me to give up milk and eggs - which he says are the cruelest of foods! (i've heard this before) - but HIS book is the first one that has made me seriously think of trying this way of eating.
He describes his own pretty simple daily meals - and i have no problem eating the same things over and over. His wife cooks more 'fancy' dishes. I am going to make an effort. For all the reasons he discussed in his books - thanks to his examples, descriptions, and reminder to me to take my health seriously. And to think if it means so much to me to have milk in my glass, or meat ('the face') on my plate...
i'm glad books like this are finally out. this & Why We Love Dogs & Eat Pigs will be seminal to bring awareness of this issue to more people. it's good to have the facts & opinions laid out in one place.
this is a good first book to introduce friends to an overview of the issue (less in your face than Why We Love Dogs, Eat Pigs). it's tone is warm & compassionate & the book is simply divided into 5 chapters covering ecological issues, animal suffering, aquaculture, denial & vegan living.
i think the aquaculture chapter is unique to this book & helpful. i have koi & saltwater fish & shrimp & they do have some personality & bond especially during feeding time. my koi were very shy at first but after a week they became very friendly & now rush to the surface everytime i walk by (i dont think out of love but for food which still means positive for them).
before i read this book i gave up red meat on my own, but after reading this, i'm inspired enough to become totally vegan & give up poultry, fish, eggs & dairy.
Yes, the book is eye-opening and graphic, but it is a great teaching and learning tool, and a good read for anyone who is on the fence about becoming a vegetarian or vegan. This book will help you make that decision. There are no pictures, which I suppose could prevent some people from purchasing it because they don't want to actually see the horrors of what goes on in factory farms (if you want to SEE the abuses, just search on-line for factory farm abuses and you will get an eye-full of atrocities that will make you sick!). I highly recommend this book for those who want to be informed.
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