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Jeffrey Moussaieff Masson

The Face on Your Plate: The Truth About Food Paperback – April 26, 2010

by Jeffrey Moussaieff Masson (Author)

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“It’s a challenge to create transformative moments with books, but [Masson] does it.”―Susan Salter Reynolds, Los Angeles Times

In this revelatory work, Jeffrey Moussaieff Masson shows how food affects our moral selves, our health, and our planet. Masson investigates how denial keeps us from recognizing the animal at the end of our fork and urges readers to consciously make decisions about food.

Print length

288 pages
Language

English
Publisher

W. W. Norton & Company
Publication date

April 26, 2010
Dimensions

5.6 x 0.8 x 8.3 inches
ISBN-10

0393338150
ISBN-13

978-0393338157
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Editorial Reviews

Review

Few bring to the table the wealth of knowledge and insight found here. . . . Masson s rare combination of passionate advocacy and scientific perspicacity makes this book unusually powerful. "

Intelligent, absorbing and very easy to digest, this is an essential book for any person who thinks and/or eats. --Debra Ginsberg"

This book could, quite literally, save the world. --Sophie Morris"

This book could, quite literally, save the world.--Sophie Morris

About the Author

Jeffrey Moussaieff Masson a former psychoanalyst and projects director of the Sigmund Freud Archives, has authored over a dozen books, including the bestselling When Elephants Weep and Dogs Never Lie About Love, as well as The Pig Who Sang to the Moon, The Assault on Truth and The Face on Your Plate. An American, he lives in New Zealand.

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Product details

Publisher ‏ : ‎ W. W. Norton & Company; 58179th edition (April 26, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0393338150
ISBN-13 ‏ : ‎ 978-0393338157
Item Weight ‏ : ‎ 8.2 ounces
Dimensions ‏ : ‎ 5.6 x 0.8 x 8.3 inches

Best Sellers Rank: #388,609 in Books (See Top 100 in Books)
- #528 in Animal Husbandry (Books)
- #694 in Gastronomy Essays (Books)
- #704 in Food Science (Books)

Customer Reviews:
64 ratings

Customer reviews

5 star		85%
4 star		9%
3 star		2%
2 star		2%
1 star		3%

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Top reviews from the United States

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Patricia Hopkins

If you want a reason to become a Vegan, this is the book!

Reviewed in the United States on December 26, 2010

Verified Purchase

I've been a practicing vegetarian since the early '80's. I say "practicing" because back then, I didn't realize all the animal products that are in almost every little everyday product.... I've always been an animal rights supporter, and recently started to be a serious vegan. "The Face on Your Plate" certainly drives home the abuses and injustices done to farm animals that are raised for human consumption. It's disgusting. You really wonder how a human being can be so cruel to another living, sentient being. Most people don't want to think about how their food - meat, eggs, dairy - got to their plate. They don't want to think about how the animals were raised in unliveable conditions (if they weren't killed at birth or shortly thereafter because they weren't the right sex), tortured while alive, cruelly slaughtered, packed in filthy factories, and shipped to the grocery store.

Yes, the book is eye-opening and graphic, but it is a great teaching and learning tool, and a good read for anyone who is on the fence about becoming a vegetarian or vegan. This book will help you make that decision. There are no pictures, which I suppose could prevent some people from purchasing it because they don't want to actually see the horrors of what goes on in factory farms (if you want to SEE the abuses, just search on-line for factory farm abuses and you will get an eye-full of atrocities that will make you sick!). I highly recommend this book for those who want to be informed.

8 people found this helpful

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Readergurl

I Believe in Making Informed Decisions...

Reviewed in the United States on October 15, 2010

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This books give you some more knowledge (i've read some other books too on food processing, animal processing, cattle farms, etc.) - so you can make a more INFORMED decision on what you EAT. And it does remind you that every animal product you eat has come from a living creature, alive at one time. Not that we should forget.

I think it should be each person's choice, meat or no meat - but i DO believe people should know what is going on. Not JUST becuz animals suffer in living and in death, but becuz of the affects on the environment and our health. AND not just our health from the fats in meats - our health from the additives added during the time the animals are LIVING.

The author explained alot about fish/seafood farming that i did not know. I knew there were farms - but now how much they were harming the environment. And not how many additives were added to the fish! (There is a very large chapter in the back of all his 'notes.')

There are only a couple types of meats i even enjoy any more (hormone/appetite issues), and i do feel it is going to be hard for me to give up milk and eggs - which he says are the cruelest of foods! (i've heard this before) - but HIS book is the first one that has made me seriously think of trying this way of eating.

He describes his own pretty simple daily meals - and i have no problem eating the same things over and over. His wife cooks more 'fancy' dishes. I am going to make an effort. For all the reasons he discussed in his books - thanks to his examples, descriptions, and reminder to me to take my health seriously. And to think if it means so much to me to have milk in my glass, or meat ('the face') on my plate...

3 people found this helpful

Helpful

a seminal book for the cause of veganism

Reviewed in the United States on October 1, 2009

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i've read all the prior, excellent reviews & have little to add about the contents of the book but i wanted to add some general comments.

i'm glad books like this are finally out. this & Why We Love Dogs & Eat Pigs will be seminal to bring awareness of this issue to more people. it's good to have the facts & opinions laid out in one place.

this is a good first book to introduce friends to an overview of the issue (less in your face than Why We Love Dogs, Eat Pigs). it's tone is warm & compassionate & the book is simply divided into 5 chapters covering ecological issues, animal suffering, aquaculture, denial & vegan living.

i think the aquaculture chapter is unique to this book & helpful. i have koi & saltwater fish & shrimp & they do have some personality & bond especially during feeding time. my koi were very shy at first but after a week they became very friendly & now rush to the surface everytime i walk by (i dont think out of love but for food which still means positive for them).

before i read this book i gave up red meat on my own, but after reading this, i'm inspired enough to become totally vegan & give up poultry, fish, eggs & dairy.

8 people found this helpful

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Frankie N.

Think before you eat

Reviewed in the United States on March 3, 2021

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The most informative book about everything you ever need to know about factory farming minus the graphics. As an educator, I would recommend this book to be taught in schools. It can save the world.

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Sasha M. Moore

I'm vegetarian and have lent this book to meat-eating friends ...

Reviewed in the United States on June 12, 2018

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I'm vegetarian and have lent this book to meat-eating friends - two of whom have actually changed their dietary lives. So - thank you! A very important informative and well-written book.

2 people found this helpful

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Timothy A Post

A life-changing book.

Reviewed in the United States on April 18, 2013

Verified Purchase

Already a vegetarian, this book strengthened my commitment and made me more aware of the broader social, economic, and environmental consequences of our food choices. This book should be required reading in high schools, and it should be placed in the check-out lines of every grocery store. I am a big fan of Masson, having read several of his books, all of which have moved me and made me think. I once emailed him to share a story with him. Not expecting a response, I received a prompt and personal one. This impressed me greatly. I highly recommend this, and all of his books.

6 people found this helpful

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Susan Elizabeth

VEGAN FOR LIFE

Reviewed in the United States on November 2, 2010

Verified Purchase

Jeffrey Masson is such an intelligent and compassionate writer. I'm a vegan and I read his books because I feel like I can finally sit down with someone who "Gets It". Most people choose to remain ignorantly bliss. "The pig who sang to the Moon" is a wonderful book also written by him.

2 people found this helpful

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Courtney

In wonderful condition. Two pages where folded st the corners

Reviewed in the United States on March 30, 2016

Verified Purchase

Exactly what I ordered! In wonderful condition. Two pages where folded st the corners, but that's fine. I'll end up doing that myself, so it doesn't bother me at all. ☺️

One person found this helpful

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Jack Hobartson

Another winner from Jeffrey Masson

Reviewed in the United Kingdom on May 2, 2010

Verified Purchase

I have a small library of Jeffrey Masson books, and can justifiably be labelled a fan. This book presented new thoughts on the misery that is fish-farming, as well as discussing in more detail the effects on the environment and the horrors of the factory farm, or as the Americans call it, a CAFO (Concentrated Animal Feeding Operation), although surely that should be CAKO - no guesses for what the K stands for.

The final chapter describes a day in the life of a vegan, which doesn't sound that difficult the way he describes it!

Read and enjoy, and if you haven't read Masson before, I particularly recommend The Pig who Sang to the Moon, in my opinion the greatest book on animal rights ever written.

5 people found this helpful

Helen MacAllister

Sane, common sense reasons to adopt a meat and dairy-free diet

Reviewed in the United Kingdom on September 15, 2009

Verified Purchase

Good, readable book by the well known author Jeffrey Masson. It is both informative and thought provoking. If you are considering a dietary change to a more healthy lifestyle, the Face on Your Plate is a recommended read. It is not pushy or in any way dictatorial or ideological but it provides detailed information about the awfulness of factory farming methods, about which the general public know so little, on which to base your decision making about becoming less reliant on meat. Well worth reading.

7 people found this helpful

Tony

No lo recomiendo.

Reviewed in Mexico on October 7, 2019

Verified Purchase

El libro va más hacia la tendencia del veganismo. Presenta muchos datos que no están comprobados. No lo recomiendo.

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