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The Face on Your Plate: The Truth About Food Hardcover – Bargain Price, March 16, 2009
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Top Customer Reviews
I also believed the myth that fish have a teensy memory span. Not true. Fish have a memory span of at least 3 months and probably much longer (it hasn't been tested further than three months). Jeffrey Moussaieff Masson quotes Culum Brown, (U of Edinburgh biologist) "Fish are more intelligent than they appear. In many areas, such as memory, their cognitive powers match or exceed those of 'higher' vertebrates, including non-human primates."
Fish are freaky, they made no sounds but their sporadic out-of-water wriggling and flopping seem unnatural and clearly anguish-driven. The author says, "It is a bit puzzling why we feel that something not like us deserves less respect. That it's death is less troubling." Here, here. Some people think fish are vegetables. You know those people who say, "I'm a vegetarian but I eat fish." Those people really need to read this book.
And this book explores the lives of all the animals we eat. Pigs, cows, chickens. Creatures great and small-this book explains why they matter and why we have a moral responisiblity toward them and toward the environment. This book can be heartbreaking but I'm very glad I read it. It had me gasping with surprise which I really didn't expect. I wish it could be required reading for everyone. Unfortunately, I'm afraid that the only people that will pick it up will be vegans, vegetarians, or people already interested in vegetarianism. That's a shame because this is really good stuff.
To be fair, I was not the healthiest vegetarian, eating a great deal of simple carbs and processed food along with soy/tofu, fruits and vegetables. As a result, my cholesterol was high. People thought I was crazy -- a vegetarian w/high cholesterol? Yup, it was 272 at its highest (at age 30!). I embraced a diet of lean meats/fish & whole foods (nuts, veggies and fruits) and my cholesterol went down to 170.
So, while my heart and my conscience were feeling horribly guilty for eating animals again, my body (and my doctor!) were thrilled.
But, no matter how "healthy" I've become, the horror that I KNOW I must deny in order to eat meat again is there. It's just a millimeter away from my consciousness every minute of the day. The teenager who one day looked down at her plate of steak and realized what she was about to eat is STILL inside of me. The adult who recycles and uses cloth grocery bags KNOWS that supporting factory farming (by eating its meat products) is actually worse.
Masson writes beautifully and with heart. He writes in a way that does not preach, does not judge and does not bore. His combination of facts and figures with personal anecdotes and emotion is for me, the perfect balance.
I can't recommend this book enough.Read more ›
However, whereas his previous books inspired delight at the emotional landscape that we share with other animals, "The Face on Your Plate" provokes discomfort, as it was designed to do. No matter one's dietary preferences, it's impossible to read Masson's descriptions of cows separated from their calves at birth, of salmon mindlessly swimming away their lives in fish-farm pens, and of chickens and pigs sequestered in the equivalents of concentration camps without being repulsed by the profound cruelty associated with the making of our food.
What then can someone who reads this well-documented book do to rectify this situation? We can turn our backs upon it and ignore the cruelty, as Masson points out that many of us do, or we can follow his lead and become vegans. This is the central theme of the book: that the vegan lifestyle--consuming no meat, dairy products, or eggs--not only reduces the suffering of other sentient beings, but also helps to alleviate global warming while spreading agricultural resources to hungry humans instead of to methane-belching livestock.Read more ›
Most Recent Customer Reviews
Excellent book - cannot recommend more highly - really worth readingPublished 6 days ago by Jane Carmichael
Exactly what I ordered! In wonderful condition. Two pages where folded st the corners, but that's fine. I'll end up doing that myself, so it doesn't bother me at all. ☺️Published 5 months ago by Courtney
This one made me cry so sad . Whatever are we thinking of when we eat meat and how can we live with ourselves.Published on May 1, 2014 by Roma Weaver
I've read many books on this theme, but found this one to be especially readable, especially fresh. I especially learned a lot from chapter three on Aquaculture (fish-farming). Read morePublished on October 4, 2013 by T. Cohen
Already a vegetarian, this book strengthened my commitment and made me more aware of the broader social, economic, and environmental consequences of our food choices. Read morePublished on April 18, 2013 by Timothy A Post
This book has lifted the veil of what is really happening with our production of animals for food. It is written in a straightforward and compassionate level. Read morePublished on February 5, 2013 by Michelle F. Long-dercole
Jeffrey Moussaieff Masson (born 1941) is a former psychoanalyst, as well as a specialist in animal emotions; he has written many other books such as Dogs Never Lie About Love :... Read morePublished on January 4, 2013 by Steven H Propp