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Facebook For Business Owners: Facebook Marketing For Fan Page Owners and Small Businesses Kindle Edition
|Length: 98 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top customer reviews
Tom does a good job of clearly and simply explaining the big picture and focusing detailed explanation on FB tactics... all in a way that ties the tactics you should take action on using FB to the big picture marketing principles. For example, a gem: how to use FB offers in conjunction with product launches. I'm convinced this will make me lots of money.
Other gems, each on their own worth reading the book for:
-Edgerank - facebook's algorithm on how your posts get ranked similar to google's search ranking (this is critical to know!)
-tools for making squeeze pages on your fan page
-The "virality" metric on your FB insights (which is like google analytics)
-some tricks for FB ads
All the people posting dozens of posts a day that get zero likes, shares, or comments you MUST read this and learn the damage you are doing to your brand and how to reverse it and get results. Consider myself a saavy marketer but the fact that I have not taken FB seriously for so long is a grave error. Thanks to Tom for opening my eyes! Would recommend as must read if you own a business or are in marketing. - Pat -- p.s. -- oh and by the way I checked out his FB page and he practices what he preaches, and really does know what he's talking about!
Most recent customer reviews
A very informative and simple to read book. I'm about to start applying the information learned.Read more
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