Facebook For Business Owners: Facebook Marketing For Fan Page Owners and Small Businesses Kindle Edition
|Length: 98 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top Customer Reviews
Tom does a good job of clearly and simply explaining the big picture and focusing detailed explanation on FB tactics... all in a way that ties the tactics you should take action on using FB to the big picture marketing principles. For example, a gem: how to use FB offers in conjunction with product launches. I'm convinced this will make me lots of money.
Other gems, each on their own worth reading the book for:
-Edgerank - facebook's algorithm on how your posts get ranked similar to google's search ranking (this is critical to know!)
-tools for making squeeze pages on your fan page
-The "virality" metric on your FB insights (which is like google analytics)
-some tricks for FB ads
All the people posting dozens of posts a day that get zero likes, shares, or comments you MUST read this and learn the damage you are doing to your brand and how to reverse it and get results. Consider myself a saavy marketer but the fact that I have not taken FB seriously for so long is a grave error. Thanks to Tom for opening my eyes! Would recommend as must read if you own a business or are in marketing. - Pat -- p.s. -- oh and by the way I checked out his FB page and he practices what he preaches, and really does know what he's talking about!
Those who already have an established business profile on Facebook can skip ahead to Advanced Profile Setup or even further ahead to chapter three, which explains how Facebook works. This includes a discussion of Facebook's Edgerank algorithm, with tips on how to keep your Edgerank high.
The marketing tips that follow are extremely specific, which is helpful. Colson-Knowles emphasizes consistency, which is always a good strategy for any social media campaign. He gives tips on what kinds of promotions work best in Facebook ads and on avoiding being categorized as a spammer by the Facebook powers that be.
The end pages of the book contain additional resources, such as a lengthy list of motivational videos anyone can watch free on Youtube. I'm not much of a motivational video type, so what I found to be much more useful was the excerpt from Corson-Knowles' book '57 Hot Business Marketing Strategies.' Readers get the entire chapter on guest blogging, including a helpful screen capture of what a spammy blog looks like and a template for requesting a guest post slot on a quality blog.
Overall, Corson-Knowles' tips seem practical and specific enough to be actually helpful. I don't know how many copies he's had to refund the money on, but I imagine it wasn't very many.
I received a free copy of this book from the author in exchange for a fair, honest review.
The author makes a great case for using Facebook Vs Newspaper or radio.
It's a step-by-step walk from the setup of a Facebook Page all the way to Facebook analytics.
The author makes a great case by explaining in a step-by-step process the Facebook page
and how Facebook work ... he gives a great summary of both Facebook Insights and EdgeRank.
Next he takes on an explanation of the Fan page ... how to set up ad campaigns, promoted posts
and sponsored stories. A must read for any business not currently on Facebook.
I just had my personal page in Facebook. This book helped me step by step enhance my Facebook understanding, also helped me set up a Facebook for a forum which I wanted to start for a social cause. Both are live now. Thank the author for making it simple and practical to use. Recommend for the first timers to go through and get the basics in one single adding.
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