- File Size: 1090 KB
- Print Length: 98 pages
- Publisher: TCK Publishing; 2 edition (August 23, 2013)
- Publication Date: August 23, 2013
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B009PPCPUE
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #105,870 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Facebook For Business Owners: Facebook Marketing For Fan Page Owners and Small Businesses Kindle Edition
|Length: 98 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Tom does a good job of clearly and simply explaining the big picture and focusing detailed explanation on FB tactics... all in a way that ties the tactics you should take action on using FB to the big picture marketing principles. For example, a gem: how to use FB offers in conjunction with product launches. I'm convinced this will make me lots of money.
Other gems, each on their own worth reading the book for:
-Edgerank - facebook's algorithm on how your posts get ranked similar to google's search ranking (this is critical to know!)
-tools for making squeeze pages on your fan page
-The "virality" metric on your FB insights (which is like google analytics)
-some tricks for FB ads
All the people posting dozens of posts a day that get zero likes, shares, or comments you MUST read this and learn the damage you are doing to your brand and how to reverse it and get results. Consider myself a saavy marketer but the fact that I have not taken FB seriously for so long is a grave error. Thanks to Tom for opening my eyes! Would recommend as must read if you own a business or are in marketing. - Pat -- p.s. -- oh and by the way I checked out his FB page and he practices what he preaches, and really does know what he's talking about!
Having read this Kindle ebook I will now feel much more confident about putting up a proper Facebook profile and doing all the other things that experienced Facebookers do, like `liking' and `sharing' and so on, to publicize themselves and their businesses, projects, and so on.
Not only is is informative, but it's also extremely well written, which isn't always a given with Kindle ebooks, unfortunately, especially those by young techies.
One small criticism is the obviously young author's idea that 65 is the outer older age for people you can market goods to (because they may be a little out of date). However, if he at his age can produce a well-written ebook, I can surely learn how to use Facebook properly and even be interested in products recommended thereon.
The author makes a great case for using Facebook Vs Newspaper or radio.
It's a step-by-step walk from the setup of a Facebook Page all the way to Facebook analytics.
The author makes a great case by explaining in a step-by-step process the Facebook page
and how Facebook work ... he gives a great summary of both Facebook Insights and EdgeRank.
Next he takes on an explanation of the Fan page ... how to set up ad campaigns, promoted posts
and sponsored stories. A must read for any business not currently on Facebook.
This is not an exhaustive treatise on how to do Facebook. There are some things left out, like that only about 16% of your audience will see your posts, but the important stuff is here. I would have loved to have read more about graph search, and more about customizing pages and tools like NorthSocial and Shortstack, but those are more advanced topics.
This is a good start. If you've been ignoring Facebook for years and need the Quick-Start version of how to have a presence on Facebook, this is a very good choice.
Top international reviews
A must read for any business owner looking to venture into the online world!
There's a brief section on how to setup a fan page and quite a lot on facebook advertising but nothing on how to get likes and shares etc.
I'm no wiser after reading this book
Clear instructions when needed
Great freebies within book