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The Facebook Effect: The Inside Story of the Company That Is Connecting the World Hardcover – June 8, 2010

by David Kirkpatrick (Author)

144 customer reviews

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The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

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Product Details

Hardcover: 384 pages
Publisher: Simon & Schuster; First Edition edition (June 8, 2010)
Language: English
ISBN-10: 1439102112
ISBN-13: 978-1439102114
Product Dimensions: 6.1 x 1.3 x 9.2 inches
Shipping Weight: 1.6 pounds
Average Customer Review: 4.3 out of 5 stars See all reviews (144 customer reviews)
Amazon Best Sellers Rank: #142,377 in Books (See Top 100 in Books)
- #72 in Books > Computers & Technology > Business Technology > Social Media for Business
- #120 in Books > Computers & Technology > Internet & Social Media > Social Media
- #257 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing

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Customer Reviews

144

4.3 out of 5 stars

5 star		56%
4 star		30%
3 star		8%
2 star		3%
1 star		3%

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Top Customer Reviews

Fascinating history (but not an analysis)of a global phenomenon

ByRosebrook111on June 5, 2010

Format: HardcoverVerified Purchase

Remarkably detailed history of a unique company. Kirkpatrick, a scrupulous journalist, who was encouraged to write the book by Facebook's controversial founder, gives a detailed play-by-play of how Facebook amassed half a billion users. He provides a fascinating history of how the company was built, and manages to touch upon most of the controversies surrounding it. But, perhaps because of the access given to him by Zuckerberg, the founder and not-so-benevolent dictator running the company, he avoids any substantial critique of the actions and motivations of the facebook management team. Possibly because of the book's timing - it must have been completed in April or so - he doesn't address the company's most recent issues and, most importantly, he provides little insight to help the reader understand Zuckerberg and why and how he manages to get himself into so much trouble, particulary around the topic of user privacy, though we get plenty of anecdotes about his behavior and maturation. There is also very little reflection about where Internet advances, as exemplified by facebook, will take our economy or society. But this is still a "must read" for anyone interested in the evolution of the Internet and how facebook got here and managed to monopolize billions of hours of our collective attention.

0Comment 88 people found this helpful. Was this review helpful to you?YesNo

Incredibly Insightful Account of the True Facebook Story

ByAndre L. Charooon June 23, 2010

Format: Hardcover

I've just finished reading The Facebook Effect, and it was like a movie I didn't want to end. I'm considering reading it again. As a budding internet startup entrepreneur, learning from major successes, such as Facebook, is incredibly valuable. The problem is, where can you learn about the juicy details that essentially positioned a company like Facebook to be so ubiquitous? Details such as:

- how Facebook gained so much traffic early on
- how they scaled the site school by school
- the major decisions Mark and his team grappled with at every stage
- the strategy and thought process that went through Zuckerberg's mind
- how they raised their first dollar of investment
- what sort of information did they pitch their first professional investors
- etc...

It includes everything that an internet startup entrepreneur would want to know, encapsulated in one of the world's most fascinating phenomenon -- The Facebook Effect.

Enjoy.

0Comment 47 people found this helpful. Was this review helpful to you?YesNo

Engaging read

ByM. Clarkeon June 15, 2010

Format: HardcoverVerified Purchase

Kirkpatrick was for years one of Fortune's best writers, and that talent is on full display here. He assesses the often broad and complex situations around facebook deftly, in accessible and subtle ways. But it's when he lets his interview subjects speak in their own words -- from founder to current and past executives to investors -- that the book really shines. It's better than a good book, it's an important book.

22 comments 38 people found this helpful. Was this review helpful to you?YesNo

Intelligent, Insightful and Enjoyable

Byavidreaderon November 1, 2010

Format: Hardcover

I originally purchased this book because I thought it was required reading for someone like me who works in Silicon Valley. However, after a few chapters, I realized this could be one of the top ten business books of the decade and...it was fun to read.
Here is why I found it so enlightening:

-The book was filled with anecdotal stories of incredible financial and business growth challenges, potential technology disasters and public opinion/communication crises--that for the most, were handled swiftly and successfully. Valuable lessons learned were scattered throughout the book, cover to cover. The author made you feel like you were part of the team taking the company through its first five years of phenomenal growth.

-Mark Zuckerberg. You will learn about one of the most visionary CEOs of our time by the way he handled the above mentioned situations, his passion for transparency, philosophy on the "gift economy" and vision of global communication and via a number of direct quotes that the author chose to include (and noted below):

"The best thing we can do is to move smoothly with the world around us, and to have constant competition, not build walls."(commenting on the possible integration of Facebook across the Web)

"We're a vehicle that gives people the power to share information, so we are driving that trend. We also have to live by it." (commenting on user backlash and potential government intervention)

-Finally leveraging social media as a global communications platform; the book contains a bevy of inspirational examples of the potential for positive change--a glimpse into the future, that we should all be aware of.

0Comment 10 people found this helpful. Was this review helpful to you?YesNo

Good in bits

ByStewart Robertsonon November 8, 2010

Format: HardcoverVerified Purchase

There are really two parts to this book: the story of how Facebook started and a general set of essays outlining the author's thoughts on the impact of Facebook and social media on society in general.
I suppose my slight issue with Kirkpatrick's offering is that the two different parts are somewhat intermingled and interfere somewhat in the flow of the Facebook story itself (which is really what I bought the book for). These story of Facebook's founding and growth are actually very interesting and paints a portrait of Zuckerberg that is both different and the same very to his recent film portrayal; different because he isn't portrayed as a sociopath here but the same because, well, it is pretty odd not to agree to walk away with $250M cash at age 22 for 2 years work. The "story" seems to peter out in around early 2009 and the rest of the book really focuses on the societal impact (or the author's interpretation of them).

0Comment 19 people found this helpful. Was this review helpful to you?YesNo

Not what I expected

Byanonymouson July 20, 2013

Format: PaperbackVerified Purchase

This book reads like a celebration of the "genius" of Mark Zuckerberg. What I was looking for was a balanced analysis of "the Facebook effect" as in how Facebook and other social media have changed the way people interact and how society views issues like privacy. Instead, this book is a history of Facebook that paints an extremely charitable picture of Zuckerberg and glosses over serious issues such as privacy in short single sentences sprinkled sparingly across the chapters.

While I appreciate the writing style, I would not recommend this book to anyone with a critical mind.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

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Most Recent Customer Reviews

Inside View Shows The Forming Of Facebook

The Facebook Effect provides an insider's view of what Facebook was like in the early days. One of the most interesting aspects of the story is how uncertain the success of the...Read more

Published 2 months ago by William P Ross

and everything else wise and wonderful in our age

First and foremost, The Facebook Effect by David Kirkpatrick is a valuable document, chronicling how Facebook started, grew, stumbled and then transformed into whatever you think...Read more

Published 7 months ago by The Agency Review

Five Stars

It is really passionate story about how Mark and his team created Facebook from first days.

Published 7 months ago by Amazon Customer

Awesome, accurate!

Really good biography and more accurate than the "Accidental Billionaires". If you're interested in Facebook and Mark Zuckerberg and want accurate information this is a...Read more

Published 7 months ago by Soreasan

Five Stars

Very good

Published 8 months ago by martha revely

Nothing new. but good read!

good read. nothing you don't already know

Published 9 months ago by frank rycak jr

Two Stars

the book was missing about 50 pages from the beginning….not sure why

Published 1 year ago by chris wetzstein

Five Stars

Great and Must READ!

Published 1 year ago by oz

This book is awesome

I have read then re read this book a few times. It does help me to understand more about Facebook and mark :-)

Published 1 year ago by heart2frozen

I am not much for reading for fun but this one was easy

I had originally purchased this book in order to have more insight for a paper that I was writing for my MBA program.Read more

Published 1 year ago by dB

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The Facebook Effect: The Inside Story of the Company That Is Connecting the World Hardcover – June 8, 2010

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