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The Facebook Effect: The Inside Story of the Company That Is Connecting the World Paperback – February 1, 2011

by David Kirkpatrick (Author)

150 customer reviews

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The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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Editorial Reviews

Review

“A thoughtful, even-handed analysis of the Web site’s impact. . . . "The Facebook Effect" leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power.”

--David Pogue, "The New York Times Book Review"

“Kirkpatrick’s amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it ’s fascinating to read what resulted.”

--Chris Anderson, editor of "Wired" and author of "The Long Tail"

“"The Facebook Effect" is actually two books in one. One part is the exhaustively reported story of Facebook’s founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact."

--Ethan Gilsdorf, "The Boston Globe"

“Fast-paced. . . . makes for gripping reading.”

--G. Pascal Zachary, "The San Francisco Chronicle"

“Kirkpatrick’s telling of the early days of Facebook is exciting. . . . His reporting skills are impressive.”

--Rachel Metz, "Associated Press"

“Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on.”

—Don Tapscott, "The Globe and Mail" (Toronto)

“Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world’s second-most-visited site after Google."

--Michiko Kakutani, "The New York Times

"

“A fascinating book.”

--Dan Fletcher, "Time

"

“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”

--Rich Jaroslovsky, "Bloomberg Businessweek

"

"Kirkpatrick's telling of the early days of Facebook is exciting. . . . His reporting skills are impressive."

--Rachel Metz, "Associated Press"

About the Author

David Kirkpatrick was for many years the senior editor for Internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

Paperback: 384 pages
Publisher: Simon & Schuster; unknown edition (February 1, 2011)
Language: English
ISBN-10: 1439102120
ISBN-13: 978-1439102121
Product Dimensions: 6.1 x 0.9 x 9.2 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 150 customer reviews
Amazon Best Sellers Rank: #272,815 in Books (See Top 100 in Books)
- #98 in Books > Business & Money > Processes & Infrastructure > Infrastructure
- #142 in Books > Computers & Technology > Business Technology > Social Media for Business
- #177 in Books > Business & Money > Industries > Media & Communications

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William P RossTop Contributor: Architecture

Inside View Shows The Forming Of Facebook

July 31, 2016

Format: PaperbackVerified Purchase

The Facebook Effect provides an insider's view of what Facebook was like in the early days. One of the most interesting aspects of the story is how uncertain the success of the company was. At many points it seemed like the company bordered on the line of crisis, but Zuckerberg and his team were able to adapt and handle the challenges.

The book is engaging as it tells the story. One of the more interesting stories was when one of the original owners of Facebook decided to not pay the bill for the Facebook servers. Tensions around this event ran high and the company was fortunate to survive this event unscathed.

It seems this is the only novel which was granted behinds the scenes access to the actual story and provides some insight to Zuckerberg's thought process.

I found the parts about the impact of Facebook on society to be less impressive as many of the insights seemed like common sense to me. It would have been nice to see more analysis of the role Facebook plays in society. Although it appears the goal of the book was to focus on the Facebook story.

6 people found this helpful7 people found this helpful

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Brooklyn Joe

A remarkable look inside a remarkable company!

June 5, 2011

Format: PaperbackVerified Purchase

This book is a tale of a company born a few years ago that has taken the global business and technology by storm. Whats even more fascinating is that it was created and continues to be run by a bunch of kids in their mid twenties,
What I really liked about this book is that it focused strictly on the business and professional aspect and didn't bother to get involved in any of the politics or gossip. It seems that whenever there is a quick success story that comes in a short period of time, many people tend to try and dig dirt on the company and/or its founders. While it is true that there were issues behind the scenes and some disgruntled partners or ex-partners, the reader simply gets a look inside the growth of this company and how it transformed online social networking into something that people cannot live without.

I highly recommend this book to anyone that is interested in general business, technology or simply inspiration and motivation.
You will definitely not be disappointed.

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DRDR

Essential reading for understanding facebook's continued success and long-term vision

January 7, 2011

Format: Kindle EditionVerified Purchase

What features of facebook led to its instant success, and who deserves the credit? Why has facebook continued to grow while other social networks faltered at earlier stages? How did facebook make money at various stages of development? What caused facebook's various missteps? Does facebook really care about privacy? David Fitzpatrick gives convincing answers to these questions that have been hotly debated among users for years. The book suffers at times from gushy editorializing, but overall the reporting is balanced (with a few exceptions), and readers can weigh the facts on their own.

Fitzpatrick identifies several features that differentiated facebook from the rest. School networks offered a controlled community. Users felt comfortable projecting their true identities online in this setting. The site was easy to use, and didn't try to do too much too soon. Long-run growth was always a stronger priority than short-term ad revenue. Mark Zuckerberg's immaturity during his college age years is clear, but he ultimately nails the most important strategic decisions. He was not a mere caretaker of a simple idea at the right time.

The book touches on the personal conflicts made famous by the Social Network movie. The motives behind Eduardo Saverin's sacking are carefully reported. In contrast, key facts are missing in Fitzpatrick's treatment of the Winklevoss/Narendra ConnectU lawsuit. Fitzpatrick makes a convincing case that ConnectU's business plan was inferior to thefacebook's, but he glosses over how Zuckerberg sabotaged their site for months. Zuckerberg's AOL IMs from this era (referenced in the 12/30/10 NYT) reveal he viewed them as a competitor, and this calls into question Fitzpatrick's judgment that Zuckerberg was merely guilty of being "rude" and "uncooperative." Future editions of the book should incorporate more accurate information about the case.

Another weakness is the book's failure to address contradictions in facebook's views on privacy. For example, he asserts in the prologue that facebook "has always been explicitly conceived and engineered by Zuckerberg and colleagues as a tool to enhance your relations with your real-world friends" But later we learn that Zuckerberg is always pushing people to be more transparent, and that voyeurism was part of facebook's success from the beginning at Harvard. Who seriously believes facebook has never encouraged voyeurism outside of your circle of real friends?

Yet the book's most lasting impression is Zuckerberg's resolve in prioritizing facebook's utility over its profits. Knowing how close friend Sean Parker lost control of his past ventures, Zuckerberg is careful not to let future investors take control of his baby. Understanding this is also crucial to understanding the controversy behind facebook's delays in going public. Without Zuckerberg's patience, facebook would have been far less useful as a tool of Viacom, News Corp, Yahoo, Microsoft, or Wall Street. For this, Zuckerberg is worthy of the rosy picture painted in this book, despite his sins.

4 people found this helpful5 people found this helpful

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Guy Owen

Fascinating!

July 20, 2012

Format: PaperbackVerified Purchase

First I saw the movie "Social Network". But as I was watching it I kept telling myself "Self... something is wrong here. There is NO WAY that a person could be such a monumental JERK as portrayed in the movie, and build a company with a perceived value of $100 billion. NOBODY would work for him long enough to get it that far."

So then I started investigating and was glad I found the reviews on THIS book. Why it has not been made into a movie is a mystery. The numbers and growth rates that are reported here are simply incredible. The main premise for Mark Zuckerberg's creation still seems to be pure, from what I can tell with reports that followed the public offering of stock. This book truly humanizes the people behind Facebook -- which I do not use, by the way.

One person found this helpful2 people found this helpful

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Beach Reader

Good Read if You are a Facebook Fan

February 26, 2014

Format: PaperbackVerified Purchase

This book is a good read for Facebook Fans or just plain tech fans. The story of how Facebook started at Harvard is fascinating. The only problem with this book is when it was written. I'll bet there is one that was written later out there.
This turned out to be an excellent time to read this book because during the time I was reading it Facebook bought WhatsAp and therefore there was a lot about Facebook in the news. Reading this book gave me a better understanding of the news articles. If you are at all interested and use Facebook yourself I highly recommend reading this.

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