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The Facebook Effect: The Inside Story of the Company That Is Connecting the World Paperback – February 1, 2011
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
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- how Facebook gained so much traffic early on
- how they scaled the site school by school
- the major decisions Mark and his team grappled with at every stage
- the strategy and thought process that went through Zuckerberg's mind
- how they raised their first dollar of investment
- what sort of information did they pitch their first professional investors
It includes everything that an internet startup entrepreneur would want to know, encapsulated in one of the world's most fascinating phenomenon -- The Facebook Effect.
I suppose my slight issue with Kirkpatrick's offering is that the two different parts are somewhat intermingled and interfere somewhat in the flow of the Facebook story itself (which is really what I bought the book for). These story of Facebook's founding and growth are actually very interesting and paints a portrait of Zuckerberg that is both different and the same very to his recent film portrayal; different because he isn't portrayed as a sociopath here but the same because, well, it is pretty odd not to agree to walk away with $250M cash at age 22 for 2 years work. The "story" seems to peter out in around early 2009 and the rest of the book really focuses on the societal impact (or the author's interpretation of them).
Here is why I found it so enlightening:
-The book was filled with anecdotal stories of incredible financial and business growth challenges, potential technology disasters and public opinion/communication crises--that for the most, were handled swiftly and successfully. Valuable lessons learned were scattered throughout the book, cover to cover. The author made you feel like you were part of the team taking the company through its first five years of phenomenal growth.
-Mark Zuckerberg. You will learn about one of the most visionary CEOs of our time by the way he handled the above mentioned situations, his passion for transparency, philosophy on the "gift economy" and vision of global communication and via a number of direct quotes that the author chose to include (and noted below):
"The best thing we can do is to move smoothly with the world around us, and to have constant competition, not build walls."(commenting on the possible integration of Facebook across the Web)
"We're a vehicle that gives people the power to share information, so we are driving that trend. We also have to live by it." (commenting on user backlash and potential government intervention)
-Finally leveraging social media as a global communications platform; the book contains a bevy of inspirational examples of the potential for positive change--a glimpse into the future, that we should all be aware of.
Most Recent Customer Reviews
It is really passionate story about how Mark and his team created Facebook from first days.Published 4 months ago by Amazon Customer
Really good biography and more accurate than the "Accidental Billionaires". If you're interested in Facebook and Mark Zuckerberg and want accurate information this is a... Read morePublished 4 months ago by Soreasan
the book was missing about 50 pages from the beginning….not sure whyPublished 9 months ago by chris wetzstein
I have read then re read this book a few times. It does help me to understand more about Facebook and mark :-)Published 10 months ago by heart2frozen
I had originally purchased this book in order to have more insight for a paper that I was writing for my MBA program. Read morePublished 11 months ago by dB
Very interesting read. Gives a very good sense of the thought process behind building the largest online social network and the way forwardPublished 11 months ago by Pankaj jain