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Andrea Vahl

Facebook Marketing All-in-One For Dummies Paperback – August 18, 2014

by Andrea Vahl (Author), John Haydon (Author), Jan Zimmerman (Author)

65 ratings

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Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3 Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3 Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

Learn how to claim your presence on Facebook
Build pages to engage, retain, and sell to customers
Discover advanced Facebook marketing tactics
Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3 Edition provides the guidance and information you need to get in there and claim your space.

Print length

792 pages
Language

English
Publisher

For Dummies
Publication date

August 18, 2014
Dimensions

7.2 x 1.7 x 9 inches
ISBN-10

1118816188
ISBN-13

978-1118816189
See all details

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Editorial Reviews

From the Back Cover

9 BOOKS IN 1

Joining the Facebook Marketing Revolution
Claiming Your Presence on Facebook
Adding the Basics
Building, Engaging, Retaining, and Selling
Understanding Facebook Applications
Making Facebook Come Alive
Facebook Advertising
Advanced Facebook Marketing Tactics
Measuring, Monitoring, and Analyzing

Make a splash with the latest Facebook marketing strategies

Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine minibooks cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results—and everything in between. Get ready to watch your business grow!

Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan
Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business
If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services
There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications
It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results

Open the book and find:

How to import your blog posts into your Facebook Page
Instructions on connecting your Page to Twitter
Tips and strategies for choosing a profile pic and cover photo
Ways to use life events to support your business
How to use events and contests to bring your Page to life
Guidance on analyzing your marketing efforts
Examples and case studies that illustrate best practices

About the Author

Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.

Start reading Facebook Marketing All-in-One For Dummies on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Product details

Publisher ‏ : ‎ For Dummies; 3rd edition (August 18, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 792 pages
ISBN-10 ‏ : ‎ 1118816188
ISBN-13 ‏ : ‎ 978-1118816189
Item Weight ‏ : ‎ 2.29 pounds
Dimensions ‏ : ‎ 7.2 x 1.7 x 9 inches

Best Sellers Rank: #970,007 in Books (See Top 100 in Books)
- #408 in Social Media for Business
- #515 in Retailing Industry (Books)
- #680 in Social Media Guides

Customer Reviews:
65 ratings

Customer reviews

5 star		61%
4 star		16%
3 star		10%
2 star		7%
1 star		6%

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Top reviews from the United States

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Judy Adler

Very Informative - great for a beginner on Facebook.

Reviewed in the United States on March 25, 2015

Verified Purchase

Very informative and well-written. It's long and contains a lot of information to absorb so it's slow reading. glad I bought it. Starts out at the beginning and works up to more advanced techniques.

10 people found this helpful

Helpful

Christopher Miller

Time machine..

Reviewed in the United States on February 27, 2019

Verified Purchase

I disliked the state in which the book arrived in that somehow about the first two chapters sustained an informal crease. It appears to be up to date on face book and is easy to follow. I have a succinct feeling I've experienced this information somewhere before, just can't place the event. Handy if you know absolutely nothing about Facebook. Interesting enough.

One person found this helpful

Helpful

N.S. Johnson

Two Stars

Reviewed in the United States on December 22, 2017

Verified Purchase

I information about FMN out-of-date, often a problem with books on Amazon these days

2 people found this helpful

Helpful

Amazon Customer

Must have.

Reviewed in the United States on March 29, 2016

Verified Purchase

This book gave me the knowledge to begin my Facebook business adventure. Now I have an online store and teaching thousands of people.

5 people found this helpful

Helpful

Mangomark

Obsolete

Reviewed in the United States on April 17, 2019

Verified Purchase

Material is obsolete. Facebook has changed. I returned the book.

One person found this helpful

Helpful

BAOUOKIE32

Book for Duumys Suceeds again

Reviewed in the United States on July 22, 2020

Verified Purchase

Great book held up to the same standard as the dozens of other Books for Dummys that I have previously purchased.

Reviewed in the United States on October 12, 2015

Verified Purchase

I had been searching for a book that had it all! Yes, this does! Easy to ready, easy to follow and it is all in one book. Highly recommend this product.

Helpful

CDRSpock

Another great book in a great series

Reviewed in the United States on December 2, 2014

Verified Purchase

Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!

4 people found this helpful

Helpful

Top reviews from other countries

Commenter 100

A waste of money

Reviewed in the United Kingdom on September 13, 2016

Verified Purchase

A comp[lete waste of time, it is hopelessly out of date, very frustrating to read as everything has changed since it was published. This book should be taken off the market. Do not buy

2 people found this helpful

Elizabeth

REALLY GREAT BOOK.

Reviewed in the United Kingdom on December 4, 2015

Verified Purchase

Every bit as good as it said it would be. A great book for social media beginners but also loads of tips for the more experienced. A great buy

zimbers

Very comprehensive, very clearly written. 9 books in ...

Reviewed in the United Kingdom on March 9, 2015

Verified Purchase

Very comprehensive, very clearly written. 9 books in one so you can dip in and dip out of areas you find interest you.

Aline Paquette

Love this book

Reviewed in Canada on May 23, 2016

Verified Purchase

Love this book, Well explained. Lots of pictures so you know where you are going. Very useful if you start a business.

TracyR

Everything you need to know about Marketing on Facebook... And more

Reviewed in Australia on October 8, 2014

Verified Purchase

Wow, I thought I knew everything there was to know about Facebook, but I was wrong. This book covers everything, and I mean everything, you need to know about marketing your business on Facebook, and more. It will become my go to bible for Facebook.

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