- Paperback: 286 pages
- Publisher: O'Reilly Media; 1 edition (January 15, 2011)
- Language: English
- ISBN-10: 9781449388485
- ISBN-13: 978-1449388485
- ASIN: 1449388485
- Product Dimensions: 5.5 x 0.6 x 8.5 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 23 customer reviews
- Amazon Best Sellers Rank: #2,081,986 in Books (See Top 100 in Books)
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The Facebook Marketing Book Paperback – January 15, 2011
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About the Author
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.
Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.
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If you want to understand how Facebook really works and how to manage it effectively, but have been frustrated with incomplete or dated information, pick up a copy of The Facebook Marketing Book by Dan and Alison Zarrella.
While there is no lack of content to be found about Facebook, much of it exists as fragments of the big picture. The Facebook Marketing Book is both the forest and the trees, the big picture and the smallest tactics.
The Science of Social Media
It's an easy read, a comprehensive guide and a how-to manual with no fluff. This is probably because Dan, who calls himself a social media scientist, is driven by data rather than the feel good, sounds right stuff that characterizes much of Facebook conversation.
In addition, Dan's quantitative bent reveals itself in results-driven analyses he's done. For example,
* Articles with digits in their titles tend to be shared on Facebook more than articles without them.
* Content with positive linguistics (language) tend to be shared more often than content with negative linguistics.
The book is richly studded with colorful examples of the topics being discussed, and this helps to quickly communicate the points being made.
If you are a business owner who wants to grasp the opportunities and complexities of Facebook marketing, this is the book you need today.
I give five stars to Dan and Allison and 1/2 a star to the designer and printer.
It is a simple how to manual if you are just starting and want a step by step approach. It is very readable and I devoured it in one plane ride.
So the book goes into detail about how to do things with your Page that don't exist anymore (such as tabs across the top) or aren't offered anymore (Static FBML app) but doesn't cover the new features like the Photostrip, iFrames (replaced FBML), the importance of Edge Rank, using the new Questions app, switching from acting as yourself to acting as your Page, the new ad set ups, and so on.
Also, right around the publication date, Facebook stopped the creation of new Groups (as described in Chapter 4), though existing ones remain unchanged. Facebook's new concept of Groups - the links you see at the left side of your Profile - are more like Friends Lists than old-style Groups, and the book doesn't mention them at all.
Some of the information is still good, such as some of the Cross-Promoting chapter and I think the entire chapter on Events. But I would hold off on buying this book until they release a 2nd Ed., which I'm hoping they are fervently working on right now.