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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech) Paperback – December 24, 2011
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About the Author
BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.
JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.
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Top Customer Reviews
This book is very convincing as to the reasons you ought to get started and Facebook, and it gives you a great overview of how to get started, some of the ways you can use Facebook, and the benefits you should receive from taking some simple actions.
That said, Facebook changes so much that ordering a printed book about Facebook marketing means it's almost guaranteed to be out of date by the time you receive it. This is the problem with doing marketing on any kind of platform that you don't own. They can change the rules at any time, and you can't really do anything about it except accept those changes and move forward.
Some of the changes, such as Facebook removing landing pages, developing new advertising models, and inventing Facebook gifts, make parts of this book irrelevant and mean that it's leaving out important information that people who manage social media professionally or are passionately involved in Facebook campaigns will need. This isn't the fault of the author, it's just a fact of life when reading a print book about a specific type of social media and how to leverage it.
Overall, this is still a good book for those interested in getting started on Facebook. It will hold your hand and convince you of the value of devoting a little bit of time to promoting your page. However, media and other professionals should look elsewhere for the type of in-depth, up-to-date information you'll need to manage your social media campaigns.
Brian Carter and Justin Levy are experts in Facebook marketing. They really know this topic inside and out, and in this book they share everything you need to know to get started marketing on Facebook.
There are no tricks or "here today and gone tomorrow strategies" in this book. This is the type of solid marketing information you always hope you will find and that you hope the author has learned from experience. In that respect you definitely won't be disappointed here. (A quick glance at Brian Carter's resume in this area will prove to you that he's the real deal when it comes to Facebook marketing.)
You're probably wondering with this type of glowing review what you will actually learn in this book. First of all, the authors take you on a walk through of every area on Facebook where you can market. They show you how to get started on Facebook by showing you how to navigate the site, as well as addressing any privacy concerns you may have.
Then you determine whether you will establish a corporate presence or an individual presence. After that, it's about taking each section of Facebook and learning how to market there: FB Ads, Pages, Developing a Community. Once you've mastered these areas, then you move on to more advanced FB marketing techniques like integrating Facebook into your website and using Local as a way to really get more traffic and sales.
Although I'm not a big fan of case studies, I do love it when authors provide examples. Then you can take those examples apart and determine how things are done so you can use those strategies to build your own successful promotional properties. Some of the examples offered are Vin Diesel and I Wish I Were Diving. Although I would like to have more business examples as I am a business person, what I learned from these examples was still helpful.
Whether you are new to Facebook marketing, or you're an old pro, you'll find at least one or two techniques here you can use to build a successful Facebook presence. The best part is that it won't cost you anything other than this book to implement these strategies unless you decide to use the ads.
Your Facebook education should start here. It will save you months in frustration and have you marketing like expert before you know it.
Title: Facebook Marketing (Third Edition)
Author: Brian Carter-Justin Levy
ISBN 13: 978-0789741134
Publisher: Que Publishing
Rating: 4 Stars
Another social media book by Brian Carter and Justin Levy. This Facebook Marketing book is the Third Edition. I'm sure we'll be seeing a fourth edition soon to update us on the many changes that have been made by Facebook since this book has been published.
In this particular book, there is a lot of useful information, especially for beginners and those who are not beginners, and never really took the time to understand or know the value of Facebook. I am convinced after reading this book that no one, no matter what type of business or brand you are, should not have a Facebook page, and there is no excuse not to utilize the powerful marketing of Facebook.
Carter and Levy cover everything from creating a Facebook Fan Page to creating events, to using Google AdWords, to creating ads, to using plug ins. This is a great tool to have in your library, no matter what stage in the Social Media game you may be. I'm interested in seeing what the changes in the updated edition will be.
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Just got onto Facebook?
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