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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech) Paperback – December 24, 2011
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About the Author
BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.
JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.
Top Customer Reviews
This is a fine introduction to marketing with Facebook, but seems especially geared toward those who are new to FB, or who only use it for basic personal purposes. If that's you, it will be a helpful step-by-step tutorial to using FB's features to promote something. That's pretty much what the book claims.
But, the write up also stresses how profitable it will be even if you're a PRpro, etc. I disagree. If you're computer savvy, used to promotion, and you've spent much time at all on FB, you won't find much new here.
There are some good tips on using demographic tools, and developing communities. Some of the book is already obsolete, such as the section on creating a landing page for your business. FB has now done away with landing pages.
However, while I love Twitter and find it effortless and enjoyable, that was not the case with FB. Using it...enjoying it...has been quite a struggle because it seemed like such a jumble--messages from people I don't know who are somehow "friends"...the "job" of sharing things about myself out into the internet with...who knows who?...and so much distraction, apparently with minimal purpose.
Long way of saying, I was a good (though reluctant) candidate for this book. I don't "get" FB, but I accept that I need it and want to learn why people love it so much--and how so many use it so effectively.
So this was a book I'd either love or hate, and I'm glad to say the verdict is: "love". The authors start with the "basics" (which I still need), and learned about how the various features worked together, including how to add video, improve privacy settings, and then move into marketing (helpfully divided into beginning, intermediate and advanced).
Unlike Facebook itself (to me), this book is well structured, sequential and full of step-by-step instructions and practical tips and examples. I thought it was excellent--extremely helpful.
This book is very convincing as to the reasons you ought to get started and Facebook, and it gives you a great overview of how to get started, some of the ways you can use Facebook, and the benefits you should receive from taking some simple actions.
That said, Facebook changes so much that ordering a printed book about Facebook marketing means it's almost guaranteed to be out of date by the time you receive it. This is the problem with doing marketing on any kind of platform that you don't own. They can change the rules at any time, and you can't really do anything about it except accept those changes and move forward.
Some of the changes, such as Facebook removing landing pages, developing new advertising models, and inventing Facebook gifts, make parts of this book irrelevant and mean that it's leaving out important information that people who manage social media professionally or are passionately involved in Facebook campaigns will need. This isn't the fault of the author, it's just a fact of life when reading a print book about a specific type of social media and how to leverage it.
Overall, this is still a good book for those interested in getting started on Facebook. It will hold your hand and convince you of the value of devoting a little bit of time to promoting your page. However, media and other professionals should look elsewhere for the type of in-depth, up-to-date information you'll need to manage your social media campaigns.
Just got onto Facebook?
Considering a career in selling products online?
Then this book is for you.
That, of course, is most of the population unequipped to use this book. For those of you who are actively searching for help in marketing, doing PR, and moving product on Facebook, this is hopelessly outdated. With the invention of Facebook gifts, new advertising models, the removal of "landing pages," and the complete restructuring of Facebook since their IPO, most of this information is superfluous at best.
Look elsewhere first.
Most Recent Customer Reviews
3 stars for boredom. I can't honestly say I read it. Too boring.Published 20 months ago by RacerRick
I guess this is useful but the state of the art is changing so quickly that one wonders how long its relevant.Published on April 18, 2013 by T. Leach
Title: Facebook Marketing (Third Edition)
Author: Brian Carter-Justin Levy
ISBN 13: 978-0789741134
Publisher: Que... Read more
I've started a company where our product will be sold primarily through word of mouth via Facebook & Twitter. Knowing zip about Social Media, I ordered this book through Amazon. Read morePublished on August 16, 2012 by Eric Stephan
I really don't think you can read enough books on Facebook because it's changing all the time. If you want to effectively market with Facebook, you need to read everything you can,... Read morePublished on July 19, 2012 by Jinger Jarrett
I have a love-hate relationship with Facebook. On the one hand, I spend hours every day on it. It's a great way to connect with colleagues, friends, family, and complete strangers... Read morePublished on June 21, 2012 by Shevi
According to the Nielsen Media Research study released in December 2011, Facebook is the second most accessed website in the US. Read morePublished on June 5, 2012 by Ed Uyeshima
This book is very readable and interesting for a somewhat "tutorial" topic. Has a ton of great information and really explains things well. Read morePublished on June 2, 2012 by Craig Frooninckx