Peg Samuel, Adjunct Professor at New York University and Founder of Social Diva Media; she is a proven leader in online brand building and digital strategy. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy specializing in social media strategy, brand influencer campaigns, and execution marketing for lifestyle, luxury, and high-profile celebrity brands.

Peg has worked with media brands including W Hotels, Harper's Bazaar, InStyle, and Vogue, special projects include the NBC Olympics Games (known as the first "Social" Olympics), the 55th Annual GRAMMY Awards, and the New Music Seminar. Peg is a sought after speaker, she has been on panels and given talks at Social Media Week, WIX, Social Media Breakfast, Internet Week New York, and Digital Hollywood.

Peg is the author of "Facebook Marketing Like I'm 5" and "How to be a Social Diva;" she’s also produced two music albums with International House's music label, Strictly Rhythm: "Strictly Social Diva." She has received attention from E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York. Her social networking contact base reads like a Who's Who in the entertainment, media, and advertising industries.

Matthew Capala is a digital marketing strategist, speaker, and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads. As the Founder and Managing Director of Alphametic, a boutique digital agency, he manages a team of experts to help his clients increase ROI from their online marketing efforts. His work and ideas have been featured in Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences all over the world, such as the Internet Summit, Social Media Week, and Digital Summit. He is the author of the best-selling “SEO Like I’m 5,” and his most recent book, “Keyword Research Like a Pro,” is now available on Amazon. With a successful track record as a Madison Avenue executive and as a digital marketing Adjunct Professor at NYU (’12 –’14), Matthew is well-versed in the innovation and application of modern digital marketing.