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The E-Factor: Entrepreneurship in the Social Media Age Hardcover – November 6, 2012
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Jim Solomon, Serial Entrepreneur; MBA Professor, University of Utah; and Certified Public Accountant
Business as usual? Not anymore. Adrie and Marion have created a must-read’ guide for entrepreneurs who want to compete effectively in today's business environment. Learn how to go beyond the tried and true to catapult your business to success.”
Susan Wilson Solovic, CEO, It’s Your Biz
About the Author
Reinders is cofounder of the EFactor.com, a global network of one million-plus entrepreneurs in 164 countries. He is the coauthor of The N Factor: How Networking Can Change the Dynamics of Your Business (WBusiness Books, 2007).
Marion Freijsen has nearly 30 years of extensive entrepreneurial experience in international business, with a primary focus on technology and sales management. She has set up and managed offices in the United Kingdom, Germany, and the Netherlands. She is executive board member of OHM Inc., a global consulting firm advising international high-tech companies, a company she cofounded in 1994. She is also a cofounder of EFactor.com and Cranevision.
Freijsen holds a degree in international sales and marketing from the Chartered Institute of Marketing, U.K. She is coauthor of The N Factor with Adrie Reinders and gives speeches to audiences around the world.
Top customer reviews
The reason is simple. The authors of "The E-Factor" are the real deal. Adrie Reinders and Marion Freijsen are serial entrepreneurs with the solid decades-long backgrounds vital to helping readers navigate the challenging world of entrepreneurship. They have witnessed success and failure, so treat them both with the professional detachment necessary to best educate the reader.
Of special mention are the social media tools the authors highlight throughout the book, making their information much more practical. They certainly must practice what they preach, since their web site has a community of more than a million members. I proudly count myself as one of them.
Covering key points of the digital marketplace, the authors, Andrie Reinders and Marion Freijsen, provide relevant advice and guidance for any entrepreneur, from the novice to the seasoned corporate executive. Helping you avoid the pitfalls, yet guiding through the potential benefits of the electronic factors of bringing your business presence online, while discussing the current landscape of the entrepreneurial market in a world of ever increasing numbers of startup enterprises.
The authors offer great advice on funding, aside from the typical methods of venture capital. "The E-Factor" provides readers with case studies and lessons to educate entrepreneurs. It will help you rise in the marketplace, and avoid the potential dangers many companies have experienced. I found the book rich in resources and knowledge, most beneficial, and worth the investment.
Disclosure: I received a review copy of this book from the publisher. A review in exchange for the review copy was not promised. The views and opinions expressed in this review are my own, and in no way represent the views or opinions of the publisher, distributor or author(s).
What I thought was one on the best features of this book, were the chapters on Case studies that failed, and those that succeeded.
From the creators of efactor.com, worth reading.