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The It Factor: Be the One People Like, Listen to, and Remember Paperback – June 28, 2007
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Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success.
A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:
* communicate ideas so skillfully that people sit up and take notice
* become instantly memorable
* hold on to people’s attention longer
* make stronger connections
Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.
From the Back Cover
In this book, Mark Wiskup comes as close as anyone I've seen to the Holy Grail that all learners want: give me something that will help me, give it to me in plain English so that it's crystal clear, and wrap it in a story so that I'll remember it. The It Factor is an enjoyable read that delivers critical lessons for anyone who wants to be a better communicator.
--Ed Ruggero Author "Combat Jump"
"People naturally prefer to do business with people they like. In a world where technology makes us available 24/7 but at the same time leaves us feeling strangely isolated, forming meaningful personal relationships is more important than ever. But connecting with people can be tough, especially for the time-constrained. Mark teaches you how to turn initial encounters into memorable meetings. If your profession requires you to connect with all kinds of people and personalities, you'll want this book permanently stashed in your briefcase.
--Michelle Bauer Partner Sextant Marketing Group
"Working in an industry peppered with jargon and acronyms, THE IT FACTOR has helped me stand apart from my competitors and connect with my clients through improved communication skills."
--Douglas C. Davidson Market Executive Bank of America Commercial Banking
The "IT Factor" is a no-nonsense, straightforward book useful to professionals at all stages of their career. To have access to Mark Wiskup's insight and wisdom in such an easy to read format is phenomenal.
--William F. Sharpe III Chief Operating Officer GOLDSMITH AGIO HELMS
The best writers, speakers, artists, teachers, salespeople...anyone who is an exceptional communicator exploits THE IT FACTOR. Mark Wiskup has the uncanny ability to show you how to liberate your IT FACTOR. Seize what he says, and you will be the one people like, listen to and remember.
---Ed Dalheim Founder MarCom Creative Awards
"Mark Wiskup doesn't claim to have written a book about sales--but he has! This book won't be found on the sales shelf at your local bookstore--but it should be! The "IT" Factor is all about getting others to pay attention to you, to like you, and to find your ideas and requests acceptable, or better yet, desirable. That's the fundamental kernel of sales... no matter what it is you sell. I'm telling every salesperson I know to buy this book."
---Steve Marx Author of Close Like the Pros--Replace Worn-Out Tactics with the Powerful Strategy of Interactive Selling
"Smart, practical advice delivered with personality and humor. Reading The "It" Factor is like having your own personal advisor guiding you every step of the way through the potential pitfalls in presenting yourself and your ideas in the most persuasive manner."
---Paul BackerSenior Lecturer- School of Theatre University of Southern California
Top customer reviews
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The IT Factor further expands on these principles developed (and put in practice) to show you, through useful examples (not boring statistics), of situations where someone lacked "the IT factor". It exhibits, through illustrative, easy to understand examples that are direct and to the point, why this factor is so important to have.
Another reviewer actually slammed Wiskup for his NON-use of statistics, numbers, and research. I would have droned off to sleep reading a book full of this. This person doesn't have the IT factor.
This book is an absolute must have for anyone who wants a leg up on their competition. Wiskup focuses on the finer points that most speakers, sales coaches, and other professionals, simply miss. Wiskup has the IT factor, and if you read this book, you will be on your way, too.
Establish a connection first, people need to believe that what you tell them it's important enough for them to listen. Duh!
Then the whole book revolves around this, plus you can read it in one night.
If you want a book on communication and networking, read Leil Lowndes "How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships" This book goes on detail about different techniques you can use to improve your communication and make sure people listen to you.