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Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently 1st Edition

4.8 out of 5 stars 69 ratings

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Editorial Reviews


‘An illuminating book that reaches beyond unrepresentative examples and management fads to take a nitty-gritty perspective on value-driven strategy.’ - Pankaj Ghemawat, Global Professor of Management and Strategy at the NYU Stern School of Business, and Professor of Strategic Management at IESE Business School

‘By applying the evidence-based principles proposed by Fad-Free Strategy, Deneffe and Vantrappen enable managers to get a much better grip on customers’ true preferences, including those for sustainable offerings, and on their attitudes towards the businesses supplying those. That understanding is critical for making strategic choices from which both business and society benefit. A must-read book for leaders of the future!’ - Paul Polman, former Chief Executive Officer, Unilever

‘Building from one of the best summaries and critiques of classic strategy, Fad-Free Strategy goes beneath the covers and into the pragmatic detail of developing customer-driven approaches that will be valuable to all intelligent managers.’ - David J. Collis, Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration, Strategy unit, Harvard Business School

‘Fad-Free Strategy is a refreshing real-world approach to strategy that every smart manager must be craving for. It explains by means of real case examples how to translate an overall vision and ambition into specific customer-driven decisions. If you want to be more confident with the tough choices you make, this book is a must-read.’ - Hubertus M. Mühlhäuser, Chief Executive Officer, CNH Industrial

‘This book shows ― in line with its authors’ no-nonsense attitude ― how to take strategy from big ideas to very practical questions and evidence-based assessments, which is critical to ensure a strategy's successful implementation.’ - Eric J. Van den Steen, Royal Little Professor of Business Administration, Strategy unit, Harvard Business School

Fad-Free Strategy debunks the many myths about business strategy that managers have adopted. The book offers a highly credible customer-centric alternative.’ - Marc Grynberg, Chief Executive Officer, Umicore

‘Applied economics at its best! This book establishes that ‘rigorous’ and ‘applied’ are not two contradictory terms when it comes to business strategy.’ - James J. Anton, Wesley A. Magat Professor of Economics, Duke University, The Fuqua School of Business

Fad-Free Strategy is a surprisingly refreshing read, even for hands-on decision makers. Whilst others are either solely academic or merely focus on explaining some famous anecdotal examples from the business world, this book offers much more – a crystal clear content with evidence-based validation and pragmatic tools with a credible approach to real business challenges.’ - Jochen A. Haug, Member of the Board of Management, Allianz Insurance Germany

‘Demystifying management fads, the authors show in a practical manner how to mitigate risks when building and implementing customer-centric and value-driven strategies. A highly recommended reading.’ - André Salles, General Manager, Lactalis Do Brazil

About the Author

Daniel Deneffe is the Managing Director of Deneffe Consulting and a former Partner at Arthur D. Little. He is also a Professor of Strategy and Managerial Economics at Hult International Business School and teaches Business Strategy in the Real World at Harvard University’s Division of Continuing Education.

Herman Vantrappen is the Managing Director of Akordeon, a strategic advisory firm. A former partner at Arthur D. Little, he has published numerous articles in a variety of journals, including Long Range Planning, MIT Sloan Management Review, Strategy & Leadership and Harvard Business Review.

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Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (September 23, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0367243563
  • ISBN-13 ‏ : ‎ 978-0367243562
  • Item Weight ‏ : ‎ 1.55 pounds
  • Dimensions ‏ : ‎ 6.14 x 0.75 x 9.21 inches
  • Customer Reviews:
    4.8 out of 5 stars 69 ratings

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
69 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on September 21, 2022
Reviewed in the United States 🇺🇸 on October 17, 2019
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5.0 out of 5 stars This book is not for everyone
By Alex Dmitriev on October 17, 2019
Fad-Free Strategy is a very special book. It is at the top edge of profound practical approach to strategy. When Prof. Deneffe told me that he and Herman Vantrappen published a book I wasted no time and ordered it at Amazon. I knew I would not be disappointed, but the book surpassed my expectations. It is a quintessence of what a man must know about strategy in 2020-2030. However do not be overoptimistic - this book is not for everyone.

If you are a baby-boomer, worship Lee Iacocca refuse to understand Asian economic wonder and see yourself at Kellogg’s or Stop&Shop headquarters this book is not for you. If you like to show off by quoting Henry Ford and other barocco-bussiness guys from the past - you will not find anything helpful in the book. You will even be surprised how thin the book is compared to business guru classics.

However if, say, your uncle runs a business and from time to time you share a bottle of Krug with him over a real business talk - this book is for you. If you want to see how your uncle sets the price tags, who his real competitor is and why his business went downslope in the past year - then Fad-Free Strategy is the great book for you.

Even if you prefer more abstract talks with your uncle, but you yourself is involved in business, a start-up or simply follow dynamic entrepreneurial vibe of today the book will show you hidden liaisons, reasoning and essence of events and processes which you still think if beyond one’s control.

And remember Sun Tsu - if your strategy is right even when you lose distinct battles you will win the war.
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Reviewed in the United States 🇺🇸 on February 19, 2020
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5.0 out of 5 stars Highly recommended!
By Marcelo Carrullo on February 19, 2020
There are so many books on the subject of "strategy" available on the market and I probably must have read the vast majority of them, mainly due to my long history working as head of strategy in several companies. Because of this, II can easily state that the book Fad-Free Strategy stands out a lot in this universe. Firstly, because the book deals with complex mechanisms in a simple, direct and agile way, always focusing on the execution of the strategy and not on the theory per se, such as, for example, how to analyze and create the best alternatives for clients, deeply understanding their preferences. Other important points are analyzed in a practical and agile way, such as barriers to new entrants, how and when to enter a new market, issues of correct pricing of products and services, among others. In addition, the book contains real cases and exhaustive analyzes that follow the usual flow of approach starting at the Grande Strategy, going through the Operational Strategy until the execution. I strongly recommend that the book be dissected by executives who work with strategy, be they c-level or operational-level, and by academics, from professors to students. Congratulations to the authors for their efforts to bring us this excellent content.
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Reviewed in the United States 🇺🇸 on October 1, 2019
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Top reviews from other countries

Stefano Montaguti
5.0 out of 5 stars A very useful and interesting reading!
Reviewed in Italy 🇮🇹 on December 29, 2019
5.0 out of 5 stars Book to start implementing real Strategy practices
Reviewed in Spain 🇪🇸 on September 29, 2019