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Fair and Square: Perfect Equity Splits for Startups Paperback – November 4, 2014
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About the Author
Mike Moyer is the author of eight books that provide structured advice to people who want to solve specific problems like splitting equity in their startup company or delivering an awesome sales pitch. He mostly writes and speaks about business and entrepreneurship. In addition to writing and speaking, Mike is the founder of Lake Shark Ventures, LLC where he invests in early-stage ventures and provides consulting focused on management and revenue generation. Mike has been an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college. In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine. He teaches entrepreneurship at the University of Chicago Booth School of Business and Northwestern University. Mike is the author of Slicing Pie, Pitch Ninja, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife, three kids, and the Lizards of Oz.
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I recently had a falling out with my previous technical co-founder and am in the process of starting a new venture and became instantly worried about the equity split.
When I read this book, it instantly felt like something I've wanted this entire time but was unable to articulate - its crazy how it literally read my mind. I literally read both books: Slicing Pie and Fair & Square in under 8 hours because I was so completely transposed on it.