The alpha model—boss reigning from the corner office, issuing orders, and maintaining distance—is slowly being replaced as the model for business success. What works better in the information age is the beta model—management by collaboration, connection, and shared power. After years of advising Fortune 500 companies, Ardi has observed the evolution from hierarchic to horizontal management. Knowledge industry startups have provided the model that more traditional companies are beginning to adopt, and Ardi furnishes ample case studies of both. But she looks beyond the contemporary business world to provide history of the evolution of labor from hunter-gatherers to farmers, from the industrial to the information age, and the impact of globalization that makes the alpha model outdated. She also looks to anthropology, biology, genetics, psychology, sociology, and information technology for the social forces that have prompted a reexamination of alpha male-dominated organizational structure. Noting the potential of higher flexibility and creativity promised by the beta model, Ardi offers solid advice on how more companies can make the switch. An insightful look at a pivotal change in business management style. --Vanessa Bush
“Noting the potential of higher flexibility and creativity promised by the beta model, Ardi offers solid advice on how more companies can make the switch. An insightful look at a pivotal change in business management style.” ―Booklist Review
“Dana Ardi explores a new world of collaborative organizations which are poised to blow past the old command and control model.” ―David Karp, Chief Executive Officer of Tumblr
“Dana Ardi gives a voice, and a name to the behavioral shift underway in society and business today. As I read this book, I found myself thinking intensely about her new model for leadership, and what it means for our clients and our company.” ―Frederick Crawford, Chief Executive Officer of AlixPartners
“The Fall of the Alphas offers a brilliant analysis for manageable transformation. Dana Ardi's insights will show you how to bring your company into the more sustainable model of collaborative structure.” ―Jonathan Miller, partner, Advancit Capital, former chief digital officer for News Corporation, and former CEO of AOL Inc.