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The Fall of the Packard Motor Car Company Paperback – September, 1997
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Larger business history collections will want to acquire Ward's analysis of Packard's mid-fifties failure. Ward, a University of Tennessee transportation historian, summarizes the company's early days--from the turn of the century to the 1935 release of the 120, Packard's first middle-market vehicle--in a single chapter; four more follow the firm through the Depression and World War II. But Ward's focus is Packard's final days, from Hotpoint executive James Nance's installation as president in 1952 to the 1956 shutdown of Packard's Detroit operations and to 1958, when the last automobiles to bear the long-respected Packard name rolled off its merger-partner Studebaker's Indiana assembly line. Ward's gracefully written narrative examines the many factors that pushed Packard out of business: financial challenges, demographic trends, marketing and advertising decisions, government action and inaction, and "unforeseeable and uncontrollable events" that prevented even the soundest management decisions from achieving their objectives. A nuanced exploration of a notable business failure in the midst of the postwar boom. Mary Carroll --This text refers to an out of print or unavailable edition of this title.
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Top customer reviews
Interesting that CEO Nance attempted to borrow more money from the bank(s) that refused spelled the end.