& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
  • Learn more about free returns.
How to return the item?
FREE delivery: Wednesday, May 12 Details
Fastest delivery: Tuesday, May 11
Order within 8 hrs and 42 mins
Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
$$28.49 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$28.49
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Return policy: This item is returnable
In most cases, items shipped from Amazon.com may be returned for a full refund.
Fascinate, Revised and Up... has been added to your Cart
FREE Shipping
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
FREE delivery:
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
Wednesday, May 12 on orders over $25.00 shipped by Amazon. Details
Used: Good | Details
Sold by sgurung2
Condition: Used: Good
Comment: Unmarked copy that has been read, but remains in clean condition. Dust jacket is intact (if applicable), spine and cover shows sign of light shelf wear. SHIPS DIRECT FROM AMAZON! 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Thank you for supporting small business.
<Embed>
Other Sellers on Amazon
$25.84
Sold by: Publisher Direct
$25.99
Sold by: Fun with Books and Board Games
$23.06
Sold by: indoobestsellers
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Hardcover – April 26, 2016

4.4 out of 5 stars 242 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Hardcover
$28.49
$18.78 $5.43

Enhance your purchase


An Amazon Book with Buzz: "Punch Me Up to the Gods" by Brian Broome
"One of the most electrifying, powerful, simply spectacular memoirs I—or you— have ever read." —Augusten Burroughs Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
  • +
  • How the World Sees You: Discover Your Highest Value Through the Science of Fascination
  • +
  • Fascinate: Your 7 Triggers to Persuasion and Captivation
Total price: $85.24
Buy the selected items together

Special offers and product promotions

Editorial Reviews

Review

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” -- Seth Godin, author of Linchpin

“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” -- Richard Laermer, author of Forecast 2011 and Full Frontal PR

“Fascinate is a riveting journey through the forces of fascination―how it irresistibly shapes our ideas, opinions, and relationships―and how to wield it to your advantage.” -- Alan Webber, author of Rules of Thumb

“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” -- Richard Pachter, Miami Herald

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments―and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” -- Tom Peters, author of In Search of Excellence

“This slight but practical work packs a big punch.” -- Publishers Weekly

From the Back Cover

why is Jägermeister the most popular brand that nobody likes? Why do women spend more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000%?

And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone.

The word “fascinate” comes from the Latin fascinare, meaning “to bewitch or hold captive so that others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to

  • Increase prices with ideas from poker to Play-Doh,
  • Build revenue by learning about the $14 million license plate,
  • Get better leads through hypnosis from Sigmund Freud and Steve Jobs,
  • Attract raving fans by following the cult of pistachio ice cream.

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.


Yo-Yo Ma: Beginner's Mind
Hear an icon's life story, timeless music, and message. Listen free

Product details

  • Publisher : Harper Business; Revised, Updated ed. edition (April 26, 2016)
  • Language : English
  • Hardcover : 352 pages
  • ISBN-10 : 0062206486
  • ISBN-13 : 978-0062206480
  • Item Weight : 1.1 pounds
  • Dimensions : 6 x 1.13 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 242 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
242 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on April 28, 2016
Verified Purchase
Customer image
5.0 out of 5 stars Focus on YOU and fascinate the world. This books is for you to OWN YOUR PERSONAL BRAND and be magnetic
By Pegine on April 28, 2016
Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. You fascinate the world with your presence. Love Sally Hogshead and her wisdom and her passion for this topic. She makes it easy for you and me to be fascinating and on point. BUY THIS BOOK, read it, then read it again and apply it to your life. Focus on you and fascinate the world.
Images in this review
Customer image
Customer image
31 people found this helpful
Report abuse
Reviewed in the United States on June 22, 2016
Verified Purchase
9 people found this helpful
Report abuse
Reviewed in the United States on March 10, 2018
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on October 4, 2017
Verified Purchase
8 people found this helpful
Report abuse
Reviewed in the United States on September 13, 2019
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in the United States on April 28, 2016
Verified Purchase
18 people found this helpful
Report abuse
Reviewed in the United States on January 1, 2018
Verified Purchase
3 people found this helpful
Report abuse
Reviewed in the United States on January 14, 2021
Verified Purchase

Top reviews from other countries

El Edwards
5.0 out of 5 stars If you'd love to dispel the myth that your branding can't be fast, good and cheap, this is the book for you!
Reviewed in the United Kingdom on April 26, 2016
Verified Purchase
7 people found this helpful
Report abuse
SirDave
5.0 out of 5 stars Recommended.
Reviewed in the United Kingdom on August 30, 2016
Verified Purchase
4 people found this helpful
Report abuse
Amazon Customer
5.0 out of 5 stars Love it! A MUST read
Reviewed in the United Kingdom on June 14, 2017
Verified Purchase
3 people found this helpful
Report abuse
Kelly M
5.0 out of 5 stars Fabulous read for those interested in branding.
Reviewed in Canada on March 7, 2021
Verified Purchase
gretta vosper
5.0 out of 5 stars Marketing brilliance
Reviewed in Canada on May 24, 2017
Verified Purchase
Pages with related products. See and discover other items: book promotion, brand marketing, presentation skill, presentation skills, running a business, skills for success