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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business Paperback – July 1, 2008
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“For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary’s comprehensive advice is required reading.” —Peter D. Arnold, President, Cynthia Rowley
“It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer.” —Steven Kolb, Executive Director, Council of Fashion Designers of America
"For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway
"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley
"It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America
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Top Customer Reviews
This book is definitely a good read-- its full of practical information and great advice and real-world examples of situations designers go through (designers going bankrupt, exclusivity of certain production factories, problems with selling to certain stores, etc). Its a very "real" look at fashion from a well thought out point of view.
All that said, when I began to create my business plan this book was little help. I mean it certainly gave me a great summarized outline, but it lacks numbers. I just wish it had more number examples, you know more "averages". Like the average or sample amounts of material cost, production, and overhead cost for an emerging designers. How many pieces are recommended for a new designer and if they choose to sell to a store-- whats the average amount of pieces they sell the store and how many of each sizes (ie: 20 dresses? size 2(2) size 4(2) size 6(4) size 8(4) size 10(4) size 12(4))
I know averages can greatly differ, but I wish they would have made-up or created a fake fashion line, and created a very modified business plan with numbers, just as a sample. (That alone would have made this book perfect.)
It also needed more equations. The only equation was COGS. The book was great, but it seriously lacked numbers and tangibility. As in I was thinking this book would be a onestop shop, but it wasn't.Read more ›
What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors' terms. This is what I read books for - to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.
The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.
Having said that, Gehlhar's approach is downright unpleasant. If we're invested enough in starting our own labels to research and read in order to further our education, it's likely that we are WELL AWARE of "The Reality" she so thoughtfully placed in the very first chapter of the book. In fact, it's likely that this "advice" has been pounded into our heads since the very first moment we told someone we wanted to work in fashion. If we're at the point where we're taking the initiative to study the subject on our own, it's 100% unnecessary for this "wisdom" to be included at all, nevermind reiterated in every freaking chapter. Being told that it's hard serves zero purpose; what does telling us we *might* fail do for us in the long run? It's such a myth that "preparing" young hopefuls for the failure that might not even come is constructive. If things end up not going the way we had planned, what will having read it in a book beforehand do for us at that point? Nothing.Read more ›
Most Recent Customer Reviews
The book made a great gift for my Fashion Designer better half!Published 17 days ago by Andrew Fernando
This is never far from my work space! It has helped me out of many a design conundrum.Published 8 months ago by Maribeth
Love all the advice from the pros in the industry, who actually live through the process of being designers themselves.Published 9 months ago by Keneisha Carridge