Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy New
$13.23
  • List Price: $22.95
  • Save: $9.72 (42%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
The Fashion Designer Surv... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business Paperback – July 1, 2008

4.6 out of 5 stars 101 customer reviews

See all 7 formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$13.23
$9.17 $7.64

Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for the Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$13.23 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
  • +
  • How to Set up & Run a Fashion Label 2nd edition
  • +
  • How to Start a Home-based Fashion Design Business (Home-Based Business Series)
Total price: $53.97
Buy the selected items together


Editorial Reviews

Review

“For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read.” —Tim Gunn, Bravo's Project Runway

“For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary’s comprehensive advice is required reading.” —Peter D. Arnold, President, Cynthia Rowley

“It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace.  It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer.” —Steven Kolb, Executive Director, Council of Fashion Designers of America

"For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway
"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley
"It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America

About the Author

As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.
NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 304 pages
  • Publisher: Kaplan Publishing; Exp Rev edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1427797102
  • ISBN-13: 978-1427797100
  • Product Dimensions: 7.4 x 0.7 x 9.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (101 customer reviews)
  • Amazon Best Sellers Rank: #92,224 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I will admit-- I chose this "how to start a fashion business" guide book over the other ones because it's more famous. And because of the Diane Von Furstenberg foreword, Tim Gunn review, and many little interviews with actual designers. Lets not forget the great price (w/ free shipping if $25 is spent).

This book is definitely a good read-- its full of practical information and great advice and real-world examples of situations designers go through (designers going bankrupt, exclusivity of certain production factories, problems with selling to certain stores, etc). Its a very "real" look at fashion from a well thought out point of view.

All that said, when I began to create my business plan this book was little help. I mean it certainly gave me a great summarized outline, but it lacks numbers. I just wish it had more number examples, you know more "averages". Like the average or sample amounts of material cost, production, and overhead cost for an emerging designers. How many pieces are recommended for a new designer and if they choose to sell to a store-- whats the average amount of pieces they sell the store and how many of each sizes (ie: 20 dresses? size 2(2) size 4(2) size 6(4) size 8(4) size 10(4) size 12(4))

I know averages can greatly differ, but I wish they would have made-up or created a fake fashion line, and created a very modified business plan with numbers, just as a sample. (That alone would have made this book perfect.)

It also needed more equations. The only equation was COGS. The book was great, but it seriously lacked numbers and tangibility. As in I was thinking this book would be a onestop shop, but it wasn't.
Read more ›
1 Comment 55 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Mary Gehlhar's book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many lovely people in the apparel industry. This book covers everything - from concept and design to wholesale price points to retail product placement. This book shows you "the what" and "the how" like no other apparel industry book has.

What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors' terms. This is what I read books for - to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.

The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.
Comment 88 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Extremely disappointed with this book. Rather than focusing on the struggles, adversities, drawbacks, and the unhappiness of being a designer, I'd rather invest my time in a text which offers concrete instruction on how to overcome the obstacles. This book is premised upon the "facts" that you: a) require hundreds of thousands of dollars in reserve to even consider launching your own line, b) MUST work for several years under another designer prior to designing for yourself, and c) you most likely won't make it, even on a small scale. Every artist is aware of monetary limitations and minuscule success rates, so I believe most of us would benefit more from tangible advice, and an author who can offer various routes to achieve discernible goals (rather than abstract ideas and incessant "words of warning"). A few good points throughout the book, but I wouldn't recommend it.
3 Comments 77 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As another reviewer said, this book is best suited to those designers who want to be the next big high fashion thing. I'm not taking stars off for that fact because some people don't want to be a smaller, more independent label, and to have a book geared towards them makes sense. This is the type of career I'm after so for that purpose, this was the right book for me to choose. I started reading it before I knew ANYTHING about actually running a fashion label; I knew about fashion but I didn't know about the business side. This book provided the basic introductory information I needed and I did learn a lot. I'm in a much better position to start my business than I was before.

Having said that, Gehlhar's approach is downright unpleasant. If we're invested enough in starting our own labels to research and read in order to further our education, it's likely that we are WELL AWARE of "The Reality" she so thoughtfully placed in the very first chapter of the book. In fact, it's likely that this "advice" has been pounded into our heads since the very first moment we told someone we wanted to work in fashion. If we're at the point where we're taking the initiative to study the subject on our own, it's 100% unnecessary for this "wisdom" to be included at all, nevermind reiterated in every freaking chapter. Being told that it's hard serves zero purpose; what does telling us we *might* fail do for us in the long run? It's such a myth that "preparing" young hopefuls for the failure that might not even come is constructive. If things end up not going the way we had planned, what will having read it in a book beforehand do for us at that point? Nothing.
Read more ›
3 Comments 31 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business