deconstructs the fashion industry by looking at empire buildings, exploring fashion journalism and examining the way fashion adapts to and employs new media . Metro, November 2011.
"An extensively researched book which demystifies its fascinating and intriguing subject matter for the contemporary reader. Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make Fashion today so compelling; placing its key movers and shakers within their full cultural context."
Martin Dawber, Principal Lecturer in Fashion Communication, Liverpool John Moores University, UK
"This is an alchemical process laid bare. Jayne Sheridan delineates with brilliance and humor the ways Fashion utilizes technology to build on the 'shifts and revolutions brought about by the gifted and the determined.' An exquisite investigation."
Sharon Mesmer, Humanities Division, New School, New York City, USA