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Fashion Unraveled: How To Start, Run And Manage An Independent Fashion Label Paperback – January 21, 2009
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About the Author
Jennifer Lynne graduated from NYC's Fashion Institute of Technology in 1999 with an specialization in intimate apparel. After working in the industry as a stylist and freelance designer, she launched Porcelynne Lingerie in 2002. Jennifer has been consulting with small business startups for 4 years and is presently teaching pattern drafting, draping and sewing at the Fashion Institute of Design and Merchandising in San Francisco. Jennifer serves on the Advisory Board for the Innovative Fashion Council of San Francisco, as well as is an active member in the local design community. Jennifer owned and operated an independent designer co-op in San Francisco's Mission District for 2 years and closed the doors to Porcelynne Designer Collective in 2008 to concentrate on her role as an educator and designer.
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Top customer reviews
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Chapters are extremely short, with very little text spread out on large pages that don't seem to really get into the how, or why of the topics covered.
I felt the author only touched on each subject, and didn't really explain them thoroughly.
It wasn't a bad book, but it definitely isn't substantial enough to read on its own.
Shveta Shourie, Fashion Designer
As a seasoned operations manager (not in the fashion industry) I found the business ops guidelines better explained than most of the "stuffy" guides I've painstakingly read to their bitter ends.
The author successfully provides a clear and comprehensive road map for the beginner- from introducing and coaching the reader through the initial creative briefs, costing merchandise, to the realities of having and how to plan an exit strategy.