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Fast PR: Give Yourself a Huge Media Boost [Print Replica] Kindle Edition
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"Children of Blood and Bone"
Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut. Learn more
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There is no shortage of books about PR, so why should this one have a place by your side or on your tablet? First, it’s bang up to date and practical. If you need to know your hashtag from your @, your Instagram from your Snapchat, and how to use them effectively, you’ll find it here.
Second, it’s an excellent read. Pithy and witty, with a self-deprecating humour which avoids preaching or patronising. It’s written like I imagine a conversation with the author would be.
Third, when Blanchard says, ‘Here’s what works’ you don’t have to take his word for it. The book is sprinkled with advice from others at the top of their media or marketing game, such as Alastair Campbell, Sir Trevor MacDonald, Katie Hopkins and Guido Fawkes.
Fourth, it’s short. ‘As short as possible, as long as necessary’ as we communication specialists tell people.
The author says he’s telling you what PR agencies won’t tell you. For his sake, I hope none of them are fans of The Godfather…or else he might wake up one morning and find a horse’s head in his bed.